Italus is the kind of shop that doesn't put price tags on the items used in the window display... so you know that the consequences of browsing from the street could potentially be a tad expensive! If you are anything like me, or Emelda Marcos, then the chances are that you will see a pair of shoes that will eat into your psyche over the process of time, making the need to return to Italus to buy them increasingly urgent. Those shoes will spawn a torrent of whispers that will grow every more audible, seducing you by saying things like, 'is it so bad that your children go to bed hungry? Isn't it about time that you treated yourself? So what if the electricity bill is printed in red, and comes with a none-too-subtle warning that if you don't pay up within the next seven days your supply will be cut off?', and, 'No self respecting woman would be seen dead in last seasons sling backs... do you want to be shunned by the public forever?'
No amount of distracting techniques will subdue the voices inside your head; you can hum until your dulcet tones peak at near hysteria, and you can plunge your head under as many pillows as you like, those shoes and the accompanying inducements to buy them, will be waiting patiently for you the moment you come up for air!
Thankfully, Italus sells shoes and clothing for the more mature ladies of Cardiff, and so by the time the stock they carry has grown sufficiently appealing to be deemed 'must have' items, their kids are likely to have flown the nest, thus avoiding the chances of near starvation!
Yes, Italus is a little pricey, but the designer brands that carry are, by and large, worth the money. read more