For Discovery Bay In Style is a good idea. Primarily it's a jewelry store that sell their own products as well as products from other brands, for example Disigual (A famous Spanish brand). There are also roller skates, helmets, and scooters by the front entrance - it is Discovery Bay after all.
Why I say it's a good idea is because that I think it's one of the few places in HK that people will pay what they are charging for what they have. I'm not saying their jewelry is rubbish, in fact they have some really cute gifts, one of which I bought, perfect for a small birthday present. I'm saying they over charge. I know this because my friend sells some of the exact same products online... which she buys from Ali Baba.
The thing that In Style do so well is the way they present their jewelry. It's easy to believe that a bracelet or necklace is worth the $500 when it's shown in such beautiful way, in a well decorated store, and a informative shop owner. Which then leads me to believe that they charge this much BECAUSE they put so much effort into scouting the write products and presenting them as they do.
Anyway, I went in looking for a gift for a friend of mine (female), I ended up buying a small elephant bracelet. I was not to concerned with the price because, to me, the bracelet looked pretty, and it was there in front of me instead of having to order it online.
Probably the most important thing I took from In Style was the lesson it taught me when coming to selling a product - present it well, wrap it up nice, and smile! read more