The IGA in Portside Wharf bares striking resemblance to a gourmet deli. Sure, it may have its normal grocery store layout, but have a look closer at the products on the shelves. Plenty of it is gourmet deli selections. They have a larger selection of cheeses, which you will not find at your regular suburban IGA and a diverse range of mineral water.
This IGA is a prime example of how different shops cater to different markets. Clearly, this IGA caters to a more affluent and posher market. Those who need that big selection of cheeses to go with their vintage imported wines and the huge choice of mineral water, because God forbid, there are certain waters that just won't do! Ah... The thoughts of the wealthy. I'm a simple person, who doesn't really know much of the cheeses, except cheddar, swiss, brie and blue? And when it comes to water, when I was in this IGA recently, I decided to get one branded, 'Another Bloody Water'. Again, you don't find this brand in most other IGA's, but I suppose, they are posh enough to get away with risque brands. This sort of thing appeals to this particular class of peoples. But hey, it's not a bad thing! read more