This Iceland store is situated in the town centre of Bedford and they have a brilliant variety of food for all occasions including parties and barbecues, quick and easy (and cheaper) alternatives to ordering a takeaway and great family meals.
Iceland sells a mixture of own products but it does also sell brands such as Weight Watchers, Bernard Matthews, Chicago Town, Birds Eye, Aunt Bessies and Findus to name a few.
On its own products it has very clear labels stating the price and most things are £1,£2 or £3 so if your on a budget it is easy to keep a track of what you are putting in your basket or trolley. I can fill my freezer at home for around £15!
The branded products are always reasonably priced too normally at a discounted rate so cheaper than you may find in Tesco or Sainsburys.
The only things i dislike about this store is that there is always a queue, they really need to get some more staff on the tills and i don't like the small trolleys with a big pole on them which are supposed to stop people stealing them but just gets in the way read more