What a perfect annual music festival taking over and showcasing all that Garfield Park has to offer.
I was fortunate enough to win a pair of tickets to both days (thank you Indy Chamber!) so I was excited to check things out, for free.
Location: the location is perfect. It's near downtown, but far enough to not have to worry about traffic or congestion, even when construction was going on in the area. Garfield Park is perfect for a music festival, and HOTH showed it's possible. The trees added some much-needed shade during the 2nd day when the sun was beaming down.
Weather: the weather made this event perfect - a perfect way to celebrate the first day of fall!
Crowds: very small, but high for being its first year. The stages had ample room to stand/sit and listen wherever you wanted to be.
Vendors: the vendors were a nice mix - a little of something for everyone. The aluminum cups seemed to be a great hit. A cool idea for next year would be to have that cup come with admission and then you can have beverage vendors set a price where they can fill them up. The food trucks were nice for all dietary needs as well which was great. :) Lots of spaces available for adult beverages from both national and local companies.
Lineup: a perfect way to introduce yourself to new bands and fall in love with musicians you already know in the intimate festival experience.
Ticketing: getting your wristbands was extremely easy and effortless.
Branding/swag: this is where the festival hit the nail on the head for me. The branding was spot-on. From the graphics, you knew exactly what you were getting from the get-go. The swag was amazing and so perfectly designed too :)
One concern: beverage licensing. I knew Hotel Tango was a big sponsor of the event but wasn't able to keep their set up in place (with free liquor samples/cocktails) after excise police asked them to tear down, due to licensing issues. That should be addressed next year to ensure all sponsors/vendors are okay in their designated locations. read more