Note: Schedules/locations are updated at https://www.japanfes.com/newyork/2026…read more
Always on weekends, and always on a handful of blocks, this is a very popular and very crowded Japanese food festival. From previous years, the space was very cramped, but at least this year, on the Upper East Side earlier today, it wasn't as bad as usual, as it seems some stuff was actually spread out for once.
There are a couple of vendors who are commonly there, such as Karl's Balls, a takoyaki/octopus ball stand, among others. New for me this year was Mochi Mochi Sisters, which had various types of mochi, as per the name. This included fruit-filled ones (mango/peach/pineapple) for $3, larger daifuku for $5 to $6, depending on type and filling, or a single skewer of Mitarashi Dango for $5. I got the latter one, and I regretted it a bit even outside of the price, as it lacked any char, though at least the sugar/soy sauce syrup wasn't super sweet.
Another newcomer was Chotto Matcha, which unfortunately only made matcha lattes, so I wasn't interested. I thought of getting some $5 broth from Menya Jiro, but in hindsight, I'm happy I didn't based on reviews. It's a fun thing to check out, but the prices are laughable.