Ahhh the Googs. The big googy egg, G town, G bro, G to the O (G O - G G O ... hmmn not quite).
Having worked in the search industry since its inception it is high time for me to pay lip service to the almighty one. Google is the pinnacle for anyone in the search game. It's our Le Tour de France; our Mt Everest; our punch (thanks Donnie Brasco) of Saffron; our kilo of Italian white truffle.
So it was with some personal trepidation that last week our humble media agency was hosted by Google Sydney for our annual conference. Google, for the most part, met with my expectations. Every hip worker that entered the building was cooly dressed down and brandishing a low carbon footprint scooter. There was groovy doorways leading to funky rooms, random stairwells with pointless mirrors, roygbiv colour saturation and chill out zones.
Some might find this weird but what grabbed my attention, for much longer than I had anticipated, was a gigantic cereal dispenser. This thing was on a scale I would deem *industrial*, and filled with something uncannily resembling snap, crackle and pop! I saw more than one bijou hipster filling a bowl (mid afternoon) of this puffed wheat gold and returning chuffed to their innovative creativity. Some part of me was insanely jealous and may need counselling... I'll let you know how that pans out.
The downside (and it has cost them a star): They had a feed to someone in Tokyo who delivered a rather stale (me being generous/polite) presentation on the latest digital marketing innovation at Google.
The problem with this was threefold. Firstly, they had a host available in person who appeared more than capable of delivering the presentation from the podium, and instead she was charged with changing slides. Secondly, the content of the presentation wasn't new information for an agency such as ours so being concise from the outset rather than assuming zero knowledge would've been more beneficial. Thirdly, it was an hour long presentation delivered late in the day at 3pm. Given that we'd had a 9am sharp start and been presented to all day long, it was difficult for many to focus (cue the snoring) and absorb the content being delivered. It really wasn't what I was expecting from Google and was a disappointing end to an otherwise great day.
An additional disappointment, which stems from my own lack of knowledge/research on the matter, was that I was unable to get a shot of the monorail. Yes, Google purchased the decommissioned monorail cars from the NSW state government and installed them in their building to use as meeting rooms (with TV's and air conditioning). Apparently it cost them $250k just to install the things.
I asked one of the scooter-toting employees where exactly the monorail was, and his response was that it is located at another building that also contains Fairfax. Not sure if he was being truthful, facetious or regurgitating the company line to paparazzi photographers, but it matters nought since I didn't come home with the shot :( read more