The place has been closed for a couple years now and the owner made off with thousands upon tens of…read morethousands of dollars worth in videos games that were traded in for pennies. Glad it's gone there was no place for a shop like this in Waterloo region

Rahul M. 12/7/2013 I had a good experience there today! I…read moremean yeah it's messy but it's a collectors store run by people who enough playing video games not managing a store! It's not too bad for pricing! Honestly I picked up two games and a controller for $100 (mind you one game was 70 because it was a limited edition mint N64 cartridge). I recommend this store, great hours! Don't get too cranky, it's a great collection so go take a look!

Went here the other day while I was out with my 8 year old nephew. His mom had given him some money…read moreto go ahead and get some Pokémon packs. As a fan of Pokémon myself I know how expensive the hobby has become and how little is available due to scalpers clearing everywhere out. Luckily the man working let us know that they were trying to combat this with charging retail price for their cards unlike most places that mark them up by absurd prices. We then were able to actually purchase some packs and my nephew was ecstatic! It's places like this with employees who seem to actually care that keep my faith alive when it comes to this hobby. We will 1000% be coming back to support this store. They are amazing and so are the employees.

My #1 stop for video games that I've been going to since I was a kid. The staff is friendly and…read morehelpful, they have a good selection of new and used games, used consoles and controllers, and merchandise such as plushies and clothing. To be honest, I dislike going to EB Games now, since like 75% of their stores are just POP figures and merchandise, and they only sell the newest games with a sad selection of used games, nothing for older consoles, and an almost non-existent selection of DS/3DS games. But I always depend on Microplay to have a new, lesser known game I want in stock. They also have games for older consoles like N64, PS, PS2, and GC, and sometimes have cheaper prices on brand new games compared to other video game stores. Even if there's other game stores nearby, I always go out of my way to buy a game I want at Microplay, cause I REALLY don't want them to ever close down!

Awesome stock, friendly owner - definitely worth a visit! A variety of collectibles and gaming…read moreitems an extensive collection of Pokémon merch!!! Great value for your money.

VTG did not honor pre-order and now will miss out on MTG release. They of coarse have the right to…read moredo so based on their policy, but you should expect more from a LGS.

Sat. July 12 I brought some games and systems in and the young lady and young man were so kind and…read moreI want to thank them. I'm going through a difficult loss of my Husband. They made everything easy for me and were so kind. Thank you Diane

Best selection around, reasonable prices, knowable staff. They also have a great selection of video…read moregame memorabilia and retro games. I'd give them a five star but I wish they spend more time resurfacing the discs and making them as mint as possible.

This store has a great selection and easily has the best prices around. I have always experienced…read moregreat service and it is my go to store for games. I have purchased about 10 games from this store.

Best place for games old and new, staff is always helpful more so than those dimwits at GameStopread more

I was a customer of the Kitchener location for years and visited frequently enough to be known by…read morename. I traded in totes full of thousands of dollars worth of games and I spent just as much in the store on games and merch. When I moved to Woodstock I continued making the trip to Kitchener just to continue shopping with them, but in the end none of that earned me any loyalty or respect. On April 3, 2022 I drove to Kitchener to trade about a $100 worth of games in toward two used switch games they had listed as in-stock on their website at $59.99 each. When asking about the games in-store I was directed to their high-price game cabinet near the front door where they were each listed for much higher than advertised on the website. The employee called the store manager regarding the discrepancy and the message relayed to me was essentially tough luck, that's the price, and they wouldn't be honoring the advertised price. Other retail stores would have owned their mistake and honored their own advertised price, but instead of valuing my business their priority seemed to be to make a quick buck by marking up the games as much as possible. I will no longer be giving Microplay my business.

Carefull the workers are amatures and will overchargeread more

Got a system, games and plush toys from them. They were very knowledgable and friendly.read more

I just wanna say, this place is awesome. There's an amazing selection of games for any console you…read morecould own, and if you don't own it, well there's a chance you could buy it there! It's like a candy store, but with videogames. Beautiful store.

Nice shop with retro console and arcade games. I come here to play Artemis in the basement. Get…read moreyour favourite game on. There's also board games and comics too. A lot of fun to be had.

Very good record selection and friendly staff, would definitely recommend to go there if you're in…read morethe area, very good prices too, got 2 cds and a vinyl for cheap and they were in good condition.

I was driving along Fairway Road South and stopped at a light. I saw a rather small sign on a tiny…read morepatch of grass for The Beat Goes On. It said that it was in a plaza coming up. I kept that in mind. It's amusing to me that I have spent a ton of time at Farm Boy that I never noticed The Beat Goes On. It's across from Farm Boy. One day, I went into Farm Boy and came out without buying a thing. It shocked me. Perhaps I have spent so much time there that I have everything that I need. I left my car parked in a decent spot in front of the supermarket and walked over to The Beat Goes On. This store sells new and used CDs, DVDs, cassettes, records, and video games. There are also turntables and move. I would say that there is more used merchandise. I absolutely love going to such music stores. I can easily spend an hour there, which is exactly what I did. I got some nice used CDs at cheap prices. There was an Erasure CD that I didn't have in my collection. It was mine for $3. I also got a couple of solo CD albums by Dave Gahan, the lead singer of Depeche Mode. I picked up a couple of records (vinyl to the younger crowd). Pet Shop Boys released Super a couple of years ago. The record version of this album was 50% off. Without any hesitation, I snatched it up. I also got a used Dirty Dancing record for $2. I am late to the Dirty Dancing bandwagon. Last year, I watched the movie for the first time on a flight back to Toronto from Shanghai. I have always loved the music from the movie, but never got the album until now! The used collection of records is impressive here. They are on the floor, so you may want to stretch now and again while you flip through everything. The man at the counter fetching my CDs was friendly and personable. I had a wonderful experience here. I also enjoyed all the Beatles music being played while I was browsing. He was wearing a Beatles shirt, too. I will be coming back here again when I'm in this vicinity. (267)