This is my go to store for eggs, produce (organic), flour for baking bread, (huge variety of…read moreflours), vitamins and supplements, skincare lotions, and soaps. I make weekly visits. I feel very fortunate that we have a Natural Grocer so close to our neighborhood. I wish more people had access to a grocery of this caliber!

Overall great store for those looking for special health food at a reasonable price. Personally I…read moredon't do all my shopping here, as things can quickly add up for the average budget. The one thing I would highly recommend this store on is their reverse osmosis water filter action system. Very affordable and best tasting water of its type in town. I've been a couple other places with water filters and the perceived taste and quality doesn't even come close. An excellent service I hope they continue!! The one thing to watch out for is expiration dates, especially for items on sale; more than once, I have neglected to check the date on a clearance or sale product only to find out after the fact that it had expired.

By far the BEST customer service I've encountered! Ray is always helping me out with supplements…read moreand always profesional and kind. Any doubts about supplements or fitness I always ask him and he is very thorough with his explanation and makes sure I understand. Highly recommend max muscle in North Lincoln!!

From the owner: Nutrition Authority offers innovative nutritional supplements, personalized nutrition coaching,…read moreoptimized meal-planning, and body composition analysis. Our independently tested supplements have delivered safe and effective results since 2005. Our Certified Fitness Nutrition Coaches can help you achieve your body composition and sports performance goals. We want you to experience transformative results. Whether your goal is to build muscle, lose weight, improve your workouts, or just live healthier, well help you get there.

Elyssa was so helpful and knowledgeable. She answered all my questions and had a great attitude…read more Thank you elyssa for making my shopping easy. If we're ever in NE again we'll forsure stop by

All of the employees are super helpful! This place has good vibes and it's always reliable!!read more

I went in here to look for Blissful Remedies products and the owner's son (I believe) was working…read moreat the time. He actually was briefed enough about the products that (which I appreciated) for me to make a purchase that day. I would highly recommend the store for homeopathic and/or alternative medicine. They seem to know their products well. I'll probably stop back again one of the next times I need more supplements!

A great place for vitamins and minerals. The owner has been in the business for 17 years and has…read morereal knowledge of his hand picked products. This is not your standard health store. They also have fantastic massages. I would recommend Annie for $60 per hour.