Super gimmicky. Being from NYC myself, I guess you can say that the burgers here are a homage to…read moresome of NYC's famous landmarks. I came here unexpectedly because everything in Antwerp seems to close at 7pm and was told that I had a shot of not starving myself at Old Town...where I found myself pulled in by the bright, flashy Broadway-esque lights as a desperate salvation for food.
I'm no burger expert and there is no really such thing as a "New York burger". A burger is a burger. I had the Empire Cheeseburger with and overall, it was an enjoyable burger. Large in size and sandwiched between a toasted sesame roll, the beef patty and toppings were juicy and tasty. Whatever that "secret sauce" was, it wasn't that distinctive, so I couldn't really taste it. I had a side order of Belgian fries and I wasn't too excited about those; they were more on the dry side. Pricey for a fast food restaurant, but the good quality of the burger totally did the price justice. If you add on fries to your burger, there's a "deal" for an additional €3.60, which I didn't find it that much of a deal since the fries were subpar.
The atmosphere of this place is really nice, though. Seems like mostly the young come here after work for happy hour to hang out.