A proper boutique! This darling shop has been around for 8 years and it's no wonder. They really…read moremaster versatility. The gals at the front tell me that they cater to the local market of 30-40+ women with cash to thrown down on comfortable threads. But I look around and all their clothes look so cute and trendy for the 20-something crowd too. They have tanks and tops that show plenty of skin and breezy sundresses with sultry slits. Oh fancy! Plus, there are lots of denim options and accessories too. I didn't purchase anything on my visit, although I was very tempted at the bling bar. What an eclectic mix of jewelry. They showcase a lot of metalwork rings, bangles and necklaces which I'm a total sucker for. I also have a huge thing for the rewined candles in the back. Fabulous! This place is pricey but that's what makes it a boutique. I'll have to ca$h in for my goodies another day.

Actually have never been to the physical store, but I found it online while preparing for a trip…read morethrough TN and I've been ordering online from them several times this month alone since I've discovered them. The clothing isn't cheap, but it is good quality and they always package everything adorably with a thank you message and even small gifts thrown in. The aesthetic is almost feminine edgy, hard to find and I've only found one other boutique that caters to this style so far besides Elle! Their sales section is always amazing online, I can't even begin to imagine how good it is in the store. I can't wait to visit in person!

I took one step into this boutique and right away I could it has so many things going for it…read more First of all, it is open late. These extended hours shows that they accommodate their customers unlike a number of other local boutiques who simply expect that customers just shop from 10 to 5. This boutique means business. I like that. The customer service is great; the ladies are sweet and not too in-your-face. They offer help if you need it ....and then just let you do your thing and shop. The displays are darling. Very cute. Everything is thought through and organized with a creative eye. The art on the walls are adorable. You can tell they have fun with what they do! Bigger sizes are available for those ladies who don't fall under one-size-fits-all. Awesome! And yet I walked out empty-handed. Here is my two cents on the flip side: Everything looks the same. Your camo chic, fringe-y poncho, jeans, and farmgirl flowy tops that you find everywhere else. I mean if that's what sells..what does it matter tho? I wish there were more fashion jewelry. Sure there were a few things but not enough and I feel like this is a real missed opportunity to sell darling earrings with the ruffle top. Amirite?? The prices need to come down on a few things. A $20 range would help. Besides that...I would have to say that this is one of the most successful homegrown boutiques that knows exactly what its' doing. Props to you, ladies!

Love, love, love this boutique!! Great clothing for a good price. I can find things I like for…read moremyself and my teen daughter can find plenty she loves too!

This place is an asset to the community. They have an amazing selection of women's clothing and…read moreaccessories. Their home decor is beautiful and you can literally buy something for anyone in your life in this store! The staff is an amazing trio of a mother and her two daughters. They are a small locally owned business who buys most of their stock from other small owned business across the country! THIS IS A MUST VISIT!

I love this store. Everything about it. The amazing smell of their candles to the seasonal decor…read more It's a fun store to just browse or to find that perfect gift for a hip person on any list. From coffee mugs, apron's, candles, notepads, calendars to cute jewelry. Earrings, necklaces and hair clips galore. I also love the bedding! You have to check out their throws. We haven't even gotten to the adorable clothes for women. Boho is my favorite style!

This place was insulting at best. It may be "policy" but there is a much better way to "watch" the…read morecustomer without acting as if they are going to steal things. They follow you around the store, without being helpful, but rather watching you like a hawk in the most obvious ways. They literally ran into the dressing room area as if I was about to take an evening dress. I asked about a different color and rather than going to find it for me she said "I didn't know" and continued to stand outside my dressing room as if she couldn't leave me in case I decided to bolt. I have never been so insulted and belittled in a retail store in my life. For me to have spent that amount of money and yet treated like a thief was unbelievable. I won't go back. They need to train their staff better! Free people across the street never once treated us poorly and their items are just as expensive.

Could not have had a better experience while traveling and looking for a few fun items to go home…read morewith. I came home with a new wardrobe and such a wonderful experience being assisted by this young woman who owns this popular boutique. She exudes style, dignity and grace as does her boutique. I thought the other day how I wished this boutique was all over the country! Some day, I expect. You won't be unhappy supporting this small business and with the quality of items you purchase at a very reasonable price!

From the owner: Update your wardrobe with Pretty Pop Boutique. We specialize in finding all the trends you love to…read moreshop for any occasion. We love fashion and putting together bold looks. We are here to help make your wardrobe stand out. In other words POP

The square is really cute and has shops and restaurants all along the perimeter. It has a stage…read moreand hosts lots of different types of events.

Love the vibe here at Market Square. Clean and vibrant with a variety of stores and restaurants. If…read moreyou are there when the farmers market is happening it's a plus. Large outdoor market with a huge variety of goods. The park nearby has an assortment of art pieces and is a great area to walk around. It's a block from Gay Street where Mast General Store and Tennessee theater are situated. A beautiful, clean touristy spot

What a cool store with friendly staff, fun local products, and just a chill vibe. Moderately priced…read moreshirts and primarily TN-themed goods. We especially liked the shirts that were based off of Knox neighborhoods with funny sayings.

Love the store, it was very warm and cozy as soon as you walk in…read more Lots of variety of shirts that were folded accordingly and lots of different designs to choose from. Staff was very kind and was very helpful. Shirts were a little much but the fabric being used was very soft and plush so it makes up for it. Will definitely visit again when I come to visit Knoxville again!

Wonderful little shop downtown and always so perfectly arranged. Unfortunately for someone my age,…read moreonly the lip gloss, accessories, undies, and the housewares apply. I really like their clothes, but the sizes that they have in the store always look like they're made to fit a Barbie doll, or a budding teen. The good news is that they can order anything in store for you from their online catalog, to avoid the shipping fee online. The value is rather high for some of the clothing items, but they're always running sales, and when I visited they were running a 40% off sale. The sales associate that assisted me was very helpful and friendly. I ended up picking up my favorite lip gloss here, Smith's rosebud salve and a beautiful lace choker because apparently 90's fashion is back. What I like is that they have all three flavors of the lip balm in store (original, mint and strawberry), which they don't have online.

I was very pleased with the service I received from Brian and Sydney at this store. I had an…read moreexchange on a shirt and they were kind and helpful. I am a senior probably don't shop at this store all the time. but now with this service. I am hooked! Great assortments of men and women clothing styles.

I walked into Mast General Store expecting a typical shopping experience... but was immediately…read morestruck by the sheer variety of offerings. The store is a treasure trove, offering high-end camping gear alongside a nostalgic selection of candy sold by weight. This wide angle creates a unique shopping experience that caters to a depth of audience. The aisles are stocked with university-branded apparel and an eclectic mix of knick-knacks and toys, blending modern and vintage elements seamlessly. Navigating through the store I found myself drawn to the carefully curated sections featuring well-known brands like L.L. Bean and Patagonia, each showcasing top-tier camping gear. The store's commitment to quality is evident in every product, promising durability and reliability for outdoor enthusiasts. The candy aisle is what is the most impressive to me having all of the old-school candy and the ability to buy what you want per the weight or even a separate bag for gifts later on to family member members makes this experience truly wonderful. Overall, Mast General Store offers a distinctive blend of functionality and fun, making it a must-visit destination for anyone seeking unique finds or quality outdoor equipment. I'll definitely be returning to explore more of what this gem has to offer. RATINGS & LOGISTICS: - Atmosphere: 10/10 - Exhibit Quality: 8/10 - Service/Flow: 8/10 - Value: 9/10 - Would Return: Yes. Will be back for sure.

What a fun store! I love that they are pet friendly! It was nice to be able to visit a new area and…read morebe able to take my pup in with me. Mast General store is larger than meets the eye. There is an entire downstairs that offers clothing brands like Columbia, Vuori, and more! There is some camping gear and camping shoes. It was an unexpected surprise to find that section. Above, there is a selection of clothes, candies, gifts, and other goods to look at. It is fun to walk the store and see everything they had to offer. I was looking for a Christmas ornament. They did have some, but they were generic. I wanted something more specific to the area. There is a parking garage nearby. The area is super busy and you may have to walk a ways to get to the store. Stay pet friendly, this is a lovely perk to visiting!