1. Nothing Too Fancy

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Knoxville, TN

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Nothing Too Fancy

4.6 (27 reviews)
Closed • 10:00 am - 9:00 pm
Updated 2 months ago

Nothing Too Fancy Photos

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Danielle H.

Love this store! We come to Knoxville just to see their latest selection of shirts. Stopped in today about bought 6 Norris Lake t-shirts. Nothing to Fancy is donating the proceeds from the sale of this shirt to the charity Wake the World Norris Lake. WTW bring kids, who would otherwise not have an opportunity, to Norris Lake for a day of fun! Man, I can love a totally awesome store that also cares about their community!!

Gary N.

This is a good place to see some unique shirts and souvenirs for Knoxville and Tennessee. Some are funny trash taking for Vols over other SEC teams. High schools or suburbs towns have some shirts. Many other items and vintage items with Tennessee theme. Smokey's Have a section with many shirts for the mountains. Only negative is that most are pricy. Good quality soft tees are nice. We bought a few and will stop in again.

Cute Tennessee merchandise
Lori W.

What a cool little shop that has all kinds of neat things with Tennnessee on their items. Prices were very reasonable. They even had wood sunglasses. Yes. Wood sunglasses. They were even named brand. Something different, you dont see those everyday. Would recommend if your wanting anything with the Tennessee 3-star symbol on them.

Christina K.

One block off of market square, this wonderfully curated store filled with locally designed and/or made "souvenirs" is so unique you'll regret buying trinkets at the airport! From uniquely designed t-shirt designs on the softest cotton tees to super fun stickers and classy postcards - not to mention the locally crafted watches and sunglasses made from wood - this shop offers something for everyone. I stopped in twice while in town and chatted up the shop manager both times - the kindest and most helpful of people! If you want a creative and fun gift for someone back home - or even something for yourself - stop in! You're sure to find something you love!

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2 months ago

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5 years ago

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6 years ago

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3 years ago

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7 years ago

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10 years ago

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8 years ago

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11 years ago

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9 years ago

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9 years ago

Really cute shop and got a really soft and nice tshirt from here. Lots of great little local souveneirs as well!

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9 years ago

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6 years ago

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11 years ago

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5 years ago

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8 years ago

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6 years ago

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14 years ago

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12 years ago

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10 years ago

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12 years ago

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11 years ago

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12 years ago

A fun place to visit. Great quality t-shirts that are super soft and long lasting. A cool take on local neighborhoods!

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Ask the Community - Nothing Too Fancy

Review Highlights - Nothing Too Fancy

“Nothing Too Fancy is a perfect (and much needed) retail fit for Market Square.”

Mentioned in 2 reviews

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Monday, 9-14-2026: We ducked into this store to escape the heat and enjoy the air conditioning…read more But we found so much more! This place was huge and seemed to have everything. It was very organized and laid out nicely. It reminded me of a department store with a country general store vibe. It was modern yet old fashioned, if that makes any sense. It's hard to describe but it had a very pleasant & inviting ambiance. The store personnel were cordial and happily offered their help. I was only browsing when I espied a counter with popcorn. Of course I ordered a bag and it was pretty good. The young lady who attended to me was very sweet & friendly. My brother bought a couple of t-shirts, my daughter bought a top and I bought some snacks & more popcorn. Pricing was reasonable on most items yet others were pricey like some of the clothing and accessories. We really enjoyed shopping at this store and look forward to coming back.

What a fun store! I love that they are pet friendly! It was nice to be able to visit a new area and…read morebe able to take my pup in with me. Mast General store is larger than meets the eye. There is an entire downstairs that offers clothing brands like Columbia, Vuori, and more! There is some camping gear and camping shoes. It was an unexpected surprise to find that section. Above, there is a selection of clothes, candies, gifts, and other goods to look at. It is fun to walk the store and see everything they had to offer. I was looking for a Christmas ornament. They did have some, but they were generic. I wanted something more specific to the area. There is a parking garage nearby. The area is super busy and you may have to walk a ways to get to the store. Stay pet friendly, this is a lovely perk to visiting!

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A proper boutique! This darling shop has been around for 8 years and it's no wonder. They really…read moremaster versatility. The gals at the front tell me that they cater to the local market of 30-40+ women with cash to thrown down on comfortable threads. But I look around and all their clothes look so cute and trendy for the 20-something crowd too. They have tanks and tops that show plenty of skin and breezy sundresses with sultry slits. Oh fancy! Plus, there are lots of denim options and accessories too. I didn't purchase anything on my visit, although I was very tempted at the bling bar. What an eclectic mix of jewelry. They showcase a lot of metalwork rings, bangles and necklaces which I'm a total sucker for. I also have a huge thing for the rewined candles in the back. Fabulous! This place is pricey but that's what makes it a boutique. I'll have to ca$h in for my goodies another day.

Actually have never been to the physical store, but I found it online while preparing for a trip…read morethrough TN and I've been ordering online from them several times this month alone since I've discovered them. The clothing isn't cheap, but it is good quality and they always package everything adorably with a thank you message and even small gifts thrown in. The aesthetic is almost feminine edgy, hard to find and I've only found one other boutique that caters to this style so far besides Elle! Their sales section is always amazing online, I can't even begin to imagine how good it is in the store. I can't wait to visit in person!

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My girls Faith and Jessica :-)

Nothing Too Fancy - menscloth - Updated October 2026

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