I used to visit this store all the time! It was a great place to find a quick affordable gift for…read morefriends and loved ones! Recently a new owner has come into the picture and ever since everything has gone DOWNHILL! All items are severely overpriced and the selection has been significantly reduced. The worst of all is that the new owner actively tries to sell you on ANYTHING in the store and will NOT leave you alone to actually shop on your own will. You can tell all she wants is your wallet as she tries to throw anything at you to see what sticks. What a horrible experience I had and I will not be returning.

Great selection of "different" things, priced reasonably.Accommodating and friendly people . A…read morepleasure to shop here. Happy to shop locally.

awesome as in 1. inspiring or displaying awe…read more2. slang: excellent or outstanding That's right this is the most awesome store in Long Beach. What they have: An adorable selection of clothing throughout all the seasons -great dresses, cute rompers, basic tops, skirts, etc.. -a nice collection of jewelry and handbags. Trendy and traditional items, at affordable prices. This store is one of the reasons I love going to Long Beach, after a day of soaking up some rays, or walking the boardwalk, I make it a point to check out what's new. When I don't have time to head out to L.B. I just check out their merchandise online. The customer service is sometimes a bit on the blah/lacking side. I guess it depends on their mood.

My favorite store! Everything from the beautiful chandeliers to the pinup style fitting rooms. The…read moreprices are right and the staff is extremely helpful. I've visted the other locations and had an amazing experience as well. I am also thrilled that after this disastrous hurricane they came back strong! They are a great addition to the community... as well as my closet! I love Ooh la la !!!

When it comes to me going to a special event or occasion, your girl usually waits until last minute…read moreto figure out what she's wearing. I had full intentions of repurposing a dress that was already in my closet for a wedding I was going to on a Saturday. So there I am, strolling W Beech and for the fun of it I decided to see if this boutique might have something for the wedding I'm to attend in just two short days. Upon entering I was greeted by this very friendly woman who asked me if I was looking for something in particular. And when I told her I was just browsing for a dresses that I needed for a wedding for the upcoming weekend, she was quick to steer me in the most perfect direction. I purchased this beautiful green dress that doesn't need any tailoring. And it was very reasonably priced. Is it Calvin Klein? No. But I will most definitely get a few wears out of it for sure. From the cute accessories like the jewelry and sunglasses on display, to the black strapless jumpsuit I almost turned back around to get, you better believe I will be back to pick up some more cute things to wear.

Be careful buying online/through Instagram. I purchased 3 items on Instagram & never received 1…read more Went into the physical store & was told there was a no refund policy, only store credit-nothing about this was mentioned on Instagram when I purchased. Also, all the items I bought advertised free shipping but I was charged shipping. One item never came & it was only after I started a dispute for the item I never received that I got my money back. Terrible business practices & their clothes are overpriced for the quality. Buyers beware.

If I could I would offer more stars. this boutique is a gem on a long Eat Park Ave of stores. MUST…read morevisit. Stunning and unique there is so much to take in and buy. The leather is butter soft and the jewelry unique. Pricing is always reasonable and the owner is so warm and friendly you will find yourself still there chatting after the sale is complete

Love this boutique! If you're looking for something unique and one of a kind, this is the place to…read morego. They have everything from urban trendy to beach goer styled items (clothes, jewelry, accessories, gifts, etc). I went in looking for a small gift for one of my friends and walked out with two extra bags. The staff was so friendly and very helpful on helping me decide what to purchase. They even did an amazing job wrapping up the gift for me. Check it out, you won't be disappointed!

I ventured into Shade Amour in search of a pink linen or cotton shirt and I was moved by the…read moreselection of cotton products in variety of colors and styles. Their clothings, jewelry, bags and other household items (jugs and tapestry) are all very unique. I did not find a pink shirt but I found other items to enjoy over the summer. I will definitely return to Shade Amour.

I have been here many times to sell my jewelry & have been more than satisfied each time. He beats…read moreall other jewelry buyers' offers & he does so in a friendly, easy-going way. He sells both costume & high end jewelry, his store is clean & well-lit & I expect to continue doing business with my Persian friend, Saatchi.

HORRIBLE EXPERIENCE! Don't come here. Incredibly rude and prejudiced owner--a man. My mom simply…read morewalked in asking if he can do certain services on her jewelry in a very normal way, and he immidietely starts saying how it won't be free (no shit) my mom kept saying she doesnt expect it to be free lol, after that, because of my moms appearence, he just said out of nowhere, you should go get it done in India. (Wtf?) my mom said why would i get it done in india? He replied: "because u r Indian. U can get it done cheaply there". (We are not Indian) and kept saying how he is from Iran. (Congrats?) instead of losing it on this clown my mom just walked out. Does this guy only deal with white people and is only nice to them based off all the good reviews this place has? Idk but a solid L for Iran man.