Lisa is the BEST! Brought in three friends from out of town and we bought great items. Lisa was…read moreso responsive and helpful!

Really cute clothing and the nicest ladies working there. So very helpful. Great vibe!!!read more

Great place to come and look around, just for window shopping lol. Things are expensive here, at…read moreleast I think so. The staff is definitely not the best. No greeting, not very friendly, they won't interact with its customers. Good variety of products, high prices, clean store, limited parking! Good to look around and enjoy the scene here in Fernandina Beach.

Lots of little goodies inside this little corner shop! If you love entertaining, tons of goodies to…read morehelp with charcuterie boards, mixers for cocktails or your favorite mocktails and more. Then there's clothing too! Boutique meets homegoods all in one place! I found a mixer I had bought when in Virginia that was delicious, but I went through too quickly- happy find!

Good selection and very helpful associates make this one of my favorite places to shop on the…read moreIsland. Somewhat high prices are offset by having at least 30% off on most items quite often. Excellent quality clothing.

From the owner: Women's clothing store that offers a curated collection of chic, unique women's clothing, jewelry…read moreand accessories. Your boutique features Style Experts, skilled associates who offer outfitting advice, fashion tips and tricks, previews of new collections and more and it's always complimentary.

Dropped in looking for a new kitchen frying pan and found not much as always with Ross. The items…read moreare so reasonably priced that Ross us affordable for most people. Sometimes they have very unique items and then it's nothing much. It's like the lottery you never know if you will hit. Employee were fast to say hello when I walked in the door. I did not purchase anything on this trip but next time Ross, next time!

If you don't mind digging around you might find some deals. I'm not a digger so I didn't find any…read moredeals and honestly, I just didn't have the desire to look much past walking around to see if anything jumped out at me. Friends of mine like it, just not my thing.

It's academy sports and that's about it. Have you been to one, then you have been to all. Grills…read more-shirts and other outdoor stuff. It's the closest outdoor place other than Ace which also has tons of yard and hobby gear.

Great store! With the new non resident fishing license rules that went in effect in November and…read morethe tax office being closed on the holiday black Friday when we arrived, we were able to purchase our 3 day non resident fishing license at the store. Stevie whom I believe is the manager was fabulous! She was on point!

The shop keeper here stole my heart- we talked about where we had lived- the traveling from family…read morebusiness- hers military. How my son is in the Navy. The things that make us think of good childhood memories. This cute little boutique had plenty of jewelry, clothing and some hand bags too. I kept coming back to a woven bag over and over. I don't carry purses hardly ever- so the internal fight had begun about what I need or what I want. It reminded me of woven sweetgrass, something my mom had a little container made of when I was growing up- she still has it. It has a very distinct sweeter smell to the natural material. After a good 40 minutes of chatting and debating between the less expensive earrings or the handbag- I opted for the bag. A win win! I couldn't check in on Yelp- but I let the lady know I would add the business! Highly recommend popping in for some fun and personalized shopping!

Love the Purple Dove! Their service is excellent, friendly and helpful. They have a good selection…read moreof things, but not so much as to overwhelm, and it's quality items. The value is phenomenal, my husband picked up a pair of boots that if bought retail would've been close to $600, but he only paid $55 and they were new.

You never know what kind of treasure you will find if you don't visit a thrift stores. Everything…read morefrom housewares to clothing. I found a couple of treasures. The price are what thrift store prices used to be. Everybody needs something or a gift through tout the year. Go to a Thrift stores first and are better for the environment. So before you go buy new try a thrift store in your community you are saving the planet and your pocket book.

This local boutique has the best variety of high quality trendy clothes! The owner and staff are…read moreall super helpful!! When in downtown Fernandina, check out this fun boutique!

I adore this shop! Always on-trend and super friendly staff!! They put out brand new styles every…read moreweek and have everything you need to complete a fabulous outfit!

Me gustó su variedad calidad y la atención y variedad de prendas fragancias y joyeríaread more

I spent $200 here, found some cute things. They have great stuff and a cute "husband waiting area"…read more The two stars is the service. We travel all over the country...in small resort towns/communities like this you get one of two experiences 1) they make you feel welcome, like you live there...and it makes you want to live there! Or 2) You are a tourist and we can't be bothered. Two of the employees, a tall older lady...and a younger gal stood in the middle of the clothing section complaining about how crowded the store was, and how they couldn't wait for the sale to be over. Ummmm what? There were four of us shoppers (didn't know one another) all looking at one another like "They can see us right?" Another gal had questions about some art on the wall, and she could not get anyone to help her. I had 10 items to try on, you can only take 5 in...so while I was trying on the first 5, the sales woman kept apologizing to those waiting saying "she has a lot of stuff, so sorry" Sooo I didn't try on the other five. Bought three of the first 5 and felt very rushed. Bottom line I think the locals and their family/friends keep them busy enough, so no need to worry about the tourists. That's the vibe. The sales team needs to be a little more aware that we are in the store for an experience, not because we have nowhere else to shop.