To be avoided.
I completed the Postgraduate Diploma in Digital Marketing with the Fitzwilliam Institute Group, Dublin, Ireland in 2017. I did the online distance learning course.
Regarding the course, It was very much outdated, poorly put together, spelling and grammatical mistakes were rampant throughout the entire course. Moreover, the course mostly linked to 3rd party websites, some of which were no longer public due to how outdated this course was. The course teaches you about Bebo. Bebo stopped trading many years ago. This company is more about you researching =, searching online than being provided with any relevant information about the real contemporary world of Digital Marketing. This course lacks credibility and under no circumstances will leave you enriched with additional knowledge. I personally felt I could have lectured this course much better, with relevant contemporary methods, strategies and engaging content, including the necessary tools in digital marketing. This course is also very vague lacking clear instructions for assignments. Moreover, it gives me a strong impression that the people working for this company have very little knowledge of Digital Marketing.
I did write a letter to Fitzwilliam Institute to outline some of my concerns; they provided access to the newer ''same course'' that was still lacking. Nothing learned. Fitzwilliam Institute does not address modern contemporary Digital Marketing, SEO, SEM, PPC or Social Media; there is no mention of Social Listening.
I am very disappointed I did this course. If I have seen the course content before paying, I would never have enrolled. Moreover, few employers recognised Fitzwilliam Institute and seen very little value to them when mentioned.
I received a distinction, having received over 94% in the PGDip. The level of quality of this course is lacking and well below the standard that would be expected at any other credible institution. This would never bee accepted at DCU, Trinity or UCD.
I was asked to provide a testimonial at the end of the course but declined as it would only be negative, and likely not published on their website. Regarding the last comment before my feedback, I disagree completely; this course was so simple.
If you want to learn Digital Marketing go elsewhere. read more