In the market for a new bat, so we popped in today. Everyone is always helpful and knowledgeable…read morethat we always come back for equipment for all the sports. We settled on a bat after swinging a few and getting feedback from someone in the softball department.

How have I never reviewed Scheels?…read more I am grateful to have this location. With two kiddos that are active in a lot of sports, Scheels has come to the rescue a time or two. (Specifically, when I realized my son didn't have an adequate batting helmet for baseball mere hours before his first game of the season. I was able to order online and pickup no problem. He is insanely proud of his golden helmet, might I add.) This location expanded during the pandemic and has a ton! Hunting, biking, fishing, skiing,... a robust Iowa Hawkeye apparel section... shoes, apparel-- you name it! Honestly, my favorite spot to shop Scheels is online. I got some amazing Fornia clothes on clearance. My blazer I got is legit one of my favorite things and I spent less than $10-- what a steal! I also got some great Mud Pie Christmas decor super cheap online. It's open daily, parking is a non-issue. Staff is always so friendly and knowledgable. As I mentioned above, don't forget to order online easily for pickup.

Kurt was very helpful with not only helping us shop and look at bows but he assisted us in the…read moreshooting range and was educated in all areas of the store.

I was helped by a gentleman named Kurt (or perhaps spelled Curt) in the archery department. I have…read morea bow from my family older than me. I wanted to update some parts on it after a few former teammates suggested I take it into a shop. I know very little but did purchase a sight from Fin and Feather a few years ago. Kurt recognized I installed the sight wrong, walked me through my technique and had me shoot a few arrows. After his adjustments I can't wait to get out to a longer range & do their techno hunts! This also made me realize that there are a lot of reviews out there that are probably lower due to people like me who may have attempted to arrange their equipment on their own. Give Kurt & his team a visit. 6/5 star.

Another big Iowa apparel store. Service was helpful & nice. Not to busy on a Wednesday. You can…read moreliterally find anything Iowa Hawkeye, here. Prices are higher than usual dept stores.

One day, bright eyed Jenni decided-- "Today is the day I'm going to make Iowa Hawkeye sugar…read morecookies." That day Jenni ventured to store X, Y and Z in search of a tigerhawk shaped cutter. Thinking, "How hard could it be in a University town to find a cutout of the logo?" Apparently, it was a damn near impossible task. Dragging a preschooler and toddler around-- Jenni became discouraged. It was nearly lunchtime, the kids were cranky. Jenni was freaking... irritable. (We will settle on the word irritable.) As she ventured out of the mall in her big ass SUV, her eyes came to the Black & Gold Shop. Having never been in, honestly always driving by it assuming it was just another run of the mill Iowa Hawkeye shop-- she asked herself, should she or shouldn't she? Glancing in her rearview mirror to two kiddos turning into little gremlins right before her eyes... she decided what the hell and pulled in. A last ditch effort. Horrendously parking in the very narrow, tiny lot-- Jenni pressed onward. And grabbed each tiny human's hand as she entered. HOLY HAWKEYES. An Iowa City native, Jenni had never seen so much high quality gear in one spot. Items ranging from apparel to decor, from football to basketball or wrestling. If this store didn't have what she was looking for, nowhere did. (Except maybe Amazon? But she'd have had to plan two days in advance for that, and heaven forbid she... but we digress.) As she perused the massive, meticulously organized store she took a look at the price tags attached. They were all ohhhh so very high. But, the selection! WOW. The staff was pleasant and helpful in a non lingering type of way. AND believe it or not, the cutter was found. The clouds parted, sun shone down on the dinky metal cutter-- but Jennis heart grew three times bigger that day, even after paying $10 for a metal tigerhawk cutter. Cookies were made for all. They were tasty as hell. And everyone lived happily ever after. The End.

This place is huge!!!! They literally have anything and everything Iowa Hawkeye you could ever…read moredream of. They also have other NFL team apparel. Typically a T-shirt there is. $50, a sweatshirt over $100. Pricey. The staff was busy stocking the store, checkout staff was polite.

Only place I could find a bejeweled Hawkeye brooch for my coat. LOTS of inventory. Staff was very…read morehelpful since I couldn't find their jewelry - which was right up front by the registers.

This Hawkeye Fan Shop is conveniently located along the Coralville strip, a ways off Campus, but…read morereasonably close to Kinnick Stadium, Carver, etc. and certainly on the path for folks coming in a game or heading back home. I was here last Friday and found a family member a very nice "Iowa Wrestling" shirt. CONS 1. Expensive PROS 1. Extensive selection of Quality branded Hawkeye merchandise. 2. All major sports covered, including Women's Basketball. 3. Friendly and helpful staff.

Excellent selection of all kinds of merchandise. From clothing to golf merchandise, mugs and other…read moreunique items. Large store with officially licensed merchandise. Picked up a hat for the football game Saturday. Highly recommend this store for the quality and selection of items.

My family and I have brought our business to them for a long time and they are always great…read more Whether it's buying new clubs, regripping or just wanting to hit whatever clubs I feel like it's always a good time! Definitely recommend going there just for being able to hit well priced used clubs off of a simulator.

Bruce and employees were amazing. I'm a beginner, and I don't know much about differences between…read morebrands and quality of golf items. They made sure I was getting what I needed. Very nice and kind people working here! Definitely recommend it to anyone!!

All of the employees here have the most genuine willingness to help each and every customer to find…read morethe perfect fit! The one-on-one attention really helps to make your foot issues be heard and solved!

Stopped in yesterday to purchase running shoes for my oldest daughter. I honestly had no idea this…read moreplace existed. It was nice to have someone knowledgeable to help us find the perfect shoe. I'll definitely be back for myself and the rest of my family!

We recently purchased a massage chair from and Anthony was the guy that sealed the deal! We could…read morenot be more pleased with the knowledge, service, and no-pressure sales that he provided. He left us feeling very confident in our decision, both in terms of which chair we decided on and what kind of care, and attention, we would receive after our purchase for years to come. I would highly recommend you stop in and talk with Anthony the next time there's anything that you are looking for that Johnson Fitness may have to offer. I will definitely be coming back to him for any other fitness and/or wellness purchases that I might have in the future.

Forever, we thought this spot was a simple play on words that meant the stuff we were buying was…read moreused. We were informed that "2nd wind" is indeed an exercise term, but that the majority of things were indeed new. The selection was by no means vast, but was more than what you'd find at Scheels or Big 5. They seemed to specialize in higher end machines that ranged from $800 to $3-4K. A lot of what they carry was larger in size and good for people with tons of space for equipment. A few used items were scattered about, but the majority of what they carry was medium to high end. The gentleman who helped us was knowledgeable and seemed like the sort of dude who had used most of the machines at one time or another. Overall, it's a nice place if you've got a huge room to dedicate to work out equipment. For those of us who are interested in smaller equipment and 1, maybe 2 pieces of workout equipment, you may some luck here, or you might do just as well at a department store.

This store started like thirty years ago, trying to bring mountain culture to Iowa. I'd say…read morethey've succeeded and are definitely the go-to for any outdoor retail needs in the area. They've got the big brands like: Patagonia, Marmot, North Face, Columbia, etc. When it comes to apparel that will withstand a trip to the Alps (or who are we kidding, a January in Iowa City :D) they've got you covered! Five floors of retail ranging from -- apparel, footwear and equipment. Items for boating, fishing, cycling, skiing, running, golfing, hunting, climbing-- almost anything you could do outdoors, they have something for. For as much as they have in the store, you'd expect it to the be cluttered. But it is very easy to get around and find what you're looking for. They did a great job organizing items and utilizing each floor of space. (*There are a lot of stairs! You've been warned.*) I can't say I frequent here often, but when I do-- I leave with what I came for. Pricing is fair but I honestly go straight to the sale rack when I'm here. (I've always been a fan of the sidewalk sales during the summer. Always finding a new pair of shoes at a great price!) Staff is VERY knowledgeable and welcoming. The location is stellar, with the ramp right across the street.

Active Endeavors can definitely be a pricey since they carry all of the high quality name brands…read moreyou seek when you're gearing up for an outdoorsy trip, but their sales staff is excellent, and if you plan accordingly (aka try to buy things off season) you can find some absolutely wonderful deals. For example - last winter I spilled battery acid all over my NorthFace winter jacket - the kind that goes down to your ankles. BUT it happened just late enough in the winter that Active Endeavors was gearing up for one of their annual sales, and guess what? I got a replacement jacket for nearly 50 percent off. Huzzah! It was a win for me because I got a new coat, and I had the opportunity to support a local business, which I love doing. Active Endeavors also has a killer shoe selection - I'm not sure if people know this, but it's worth checking out!

Yikes. I'm still not over the sticker shock from the inflated prices at this shop. Buy elsewhere if…read moreyou're looking for value. Selection was good, especially for clothing options. However, it was difficult to find a t-shirt with soft cotton instead of the scratchy fabric. Service was just fine.

Back in my University Iowa days (mid to late 1970s), this place was a real campus bookstore. We…read morealso had a poor football time (under Coach Bob Cummings), and branded gear was not as prevalent. I come to this Hawk Shop during my twice yearly trips to Iowa City, and with each visit, non branded gear sections get smaller and smaller. The class book section is still there, but hidden in the back. There's a graduate section, some digital items, and a little bit of stationary. The rest of the place is packed solid with Hawkeye Gear. It's all very nice, well curated, expensive, and obviously a big money maker. The University also seems a bit shameless in promoting this place, as I watched tour guide after tour guide during a recent visitation day, go out of their way to point to "Hawk" this Shop's wares. It must of have worked, as I lost count of all the yellow Hawk Shop bags I saw within the tour groups. And of course, I'm not immune either. I purchased a few things last week, and helped by a couple sales items and a gift certificate. It's great stuff to show off back home in Genoa Nevada. And when I return, who knows what I'll find.