For some the beginning of Fiesta marks a time when our city functions in two different party modes: either as a crazed mob with Chicken on a Stick marching towards NIOSA. Or the other one where families stake a spot by Broadway Street to catch a glimpse of their favorite parade float. Whatever way you feel about Fiesta it's an unavoidable truth and therefore, part of our San Antonio lore.
Fiesta Fiesta is that marker, the start of our city's biggest party. The one that sounds off an alarm, warning us of the debauchery and the traffic to come. More than that it seems to reflect the growing popularity of medal collecting and trading. When I went there were aisles and aisles of them either as giveaways, for sale or to trade. For example Chik Fil A, Toyota, Sea World, local radio stations, law firms, council members etc were all offering their own, you just had to fill out a questionnaire.
This also seems like the perfect opportunity for local organizations to engage the community at a grassroots level. I noticed groups with various causes such as cancer awareness, children's education, war veterans etc. either selling or trading their medals as a way to convey their missions. Even local TV stations were getting in on the action by creating a limited supply of medals and then handing them out to fiesta goers.
By and large most of the crowd were waiting for the fireworks display to go off, which is like the relay gun that cues it's runners in a marathon. This event certainly has all the trappings of Fiesta: medals, crazy hats, music, food, and drink. It is an appetizer, the calm before the storm. That moment you dip your feet into water and decide to commit to it or to just forgo it.
For all its pomp and circumstance I do like Fiesta, I do like this event. Sure it does get a bit crowded but if you're a veteran or novice medal collector this is a good foray into that community. Plus if you're lucky you can score a Yelp Fiesta Medal to go with your turkey leg and 3rd gordita. read more