I recently ordered a 2kg bag of shelled cooked prawns. The packaging boldly claims that the contents are 'Premium Luxury Prawns XXL'. Everybody on the planet knows that XXL obviously means 'Extra Extra Large'. Not just large, or extra large, but EXTRA EXTRA LARGE. I.e. very big indeed. Except Bradley's, who clearly think this means 'small or medium'.
On opening the bag, with great anticipation, I found that the contents comprised well over 90% of what can only be described as small prawns, and a handful of prawns which could optimistically be described as 'medium'. Not a single prawn in the entire 2kg bag came remotely close to being even 'large'. And to suggest any single item in the bag was XXL is nothing but deceit and fraudulent advertising.
I took a photo of a selection of the contents, lined up against a 50p piece, to show clearly the size. I included the largest single prawn I could find in the bag. It was pathetic. See attached pics.
I contacted Bradley's, with my evidence, and received the expected pile of defensive drivel.
They educated me with the information that the prawns previously had shells on (really! Never knew that! ). And that the prawns were bigger before they were shelled and bagged, which justified the description. Utter drivel. What is advertised on the packaging must describe what is actually inside, not what the contents historically looked like. Apart from which, even with full shells and heads on, these prawns could still be described as nothing bigger than 'medium'. Absolute nonsense. Like describing a bag of sausages as 'huge' because they previously were part of a whole cow or pig. Shocking deceit, and they haven't got the slightest bit of integrity or professionalism to admit this is an error.
I am saving the bag of prawns as evidence, and will be sending my evidence to Trading Standards when they reopen at the weekend. Disgusting rip- off. read more