We loved the Beer Experience!…read more
We booked this tour last minute for 11 am on a Saturday. It was raining so this was a perfect way to spend a couple of hours.
We arrived early and walked around the gift shop a bit. They had an amazing amount of merchandise. Much of it very useful and some of it is also engravable and they have an engraver onsite. I bought a t-shirt.
At 11 am, we started our tour. It starts on the second floor (level 1). There are stair and there are lifts.
The experience is about a number of things:
1. Perusing their extensive merchandise in there gift shop
2. Learning about Pilsner Urquell, their history and the history of beer and beer making
3. Beer tasting
4. Hanging out on the third floor (level 2) for more beer, some food if you'd like (purchase) and games (foos ball)
Back to item 2, they told their beer and beer making story, by using an audio track with your language on comfortable wireless headphones and by the use of visuals projected on the walls.
As you walked through the halls, your headphones knew where you were and the audio guide was tailored to the presentation you were seeing on the walls.
It was super well done.
About half way through, there was a stop at a bar for your first of 3 included beer tastes. These were maybe .2L mugs.
At the end of this part of the experience, you're given a 10% off coupon for the gift shop and 2 beer tokens, then you head up a level where you can use supplied tokens at the bar for what I feel were full .5L mugs of beer.
There were foos ball tables, plenty of seating and large WCs. Front one of the beertenders, we ordered a Pretzel. We paid for it at the bar and 10 minutes later, a fresh, hot pretzel and mustard was delivered to where we were sitting.
We toured a number of Beer Experiences around the world. This was a real good one.
