I love this place. They have different sales every week plus you can use your punch card for a…read morediscount. The staff are knowledgeable and really friendly to talk to. They also have a huge selection. Never have had an issue with returns. This is the best ecig shop in this area.

Rico is the best at Poplar!!! He's always such a delight. He knows so much about all the products…read more I can always trust his recommendations. We chat it up and seem like we're real friends. Go see Rico.

Great new space! I love the open-ness of the new place. Watch your step though, there is a giant…read morestep running right down the middle of the place. Whatever has always been my go to for the cool stuff you just can't find at any other "regular" store. The staff has always been really cool and very helpful. If you can't find it they will help! The old "war veteran" out front gets me every time though... We have a new deal, I hook him up every other time from now on...

Love Whatever - great selection, knowledgeable and friendly people. It always smells amazing in…read morethere!

Neighborhood vape shop. I frequent here often. Good products, friendly staff, and they are…read moretypically always staffed with what I need. I take comfort in knowing that I can get hemp wraps, sour worms, and a grinder all in the same spot. It's actually the only vape shop that I go to in the area because they always have what I need and they stay open until like 9pm, which is perfect for those last minute store runs.

I smoke two joints in the morning I smoke two joints at…read morenight I smoke two joints in the afternoon It makes me feel all right I smoke two joints in time of peace And two in time of war I smoke two joints before I smoke two joints And then I smoke two more! Ah Sublime.... You were ahead of your time man. This was my first time visiting this location of Whatev's. Not sure how I managed to stay out of here my whole life. I love the shops in OB and on Highland! Been visiting Highland since I was a wee little stoner back in the early 90's. That's tough to type man. Nineties. Let's go with that.... That's sexier than the number. This one was just as nice as all of the others. The folks at the counter were really quite helpful and took care of everyone well when I was there. They have just about anything "head" related here. If you need it, and it's somewhat legal in the backwoods state of TN, you can find it here. They send out frequent "miss you" type loyalty offers if you go a minute without coming by. They also have a point system that gives you money off purchases once you reach their triggers. I'll be back to one location or another I am sure. I think I've hit them all now. I should go say high to Cordova soon just so it doesn't feel left out. I'll leave you with a little more wisdom: Daddy, he once told me "Son, you be hard workin' man" And momma, she once told me "Son, you do the best you can" But then one day I met a man Who came to me and said "Hard work good and hard work fine" "But first take care of head" Bet! '25 - 7/111

I highly recommend, it's the only smoke shop I ever go to! The people who work here are such an…read moreamazing group of guys, gals and pals! Everyone has always been so friendly and super knowledgeable and part of my favorite thing about this shop in particular is how cool and groovy all the workers are. I adore seeing everyone all dressed up, everyone has such a cool and unique style. They also have such a wide selection of products, they really have something for everyone! They are always rotating out flavors and brands but make sure to keep a consistent stock of fan favorites. I also love that they have a reward point system, I feel like a dragon hoarding all my points sometimes lol Prices are comparable to every other smoke shop but they are always running deals and promotions so I feel like you are always saving money between earning points and taking advantage of deals. All I can say is Whatever is anything but!

Awesome selection. Fast and friendly service. My go to Vape shop. A must try for all your smoking/…read morevaping needs

I just moved here from Miami FL so I've had to visit a few vape shops to figure out which ones are…read moregood.After trying a few I went to I-40 and I'm so happy that I did. They have great value, a pleasant manager ,and a knowledgeable vape person. I always feel welcome and the juices are carefully and thoughtfully chosen, they have the most eclectic variety of juices I've come across in this area so far. Highly recommend

This is the best vape shop in the mid-south. Great selection of hardware and juices…read more I purchased a Subox Mini from a different shop in Atoka that I have had major issues with the tank leaking (even had the tank replaced once in the week I have owned it). Every time I would leave, the tank would start leaking within an hour. I took it to Zooks, and the owner replaced the all seals in the tank, and I have had no issues since. He didn't even charge me to replace the rings. Imagine that since I didn't even buy the kit from him. While he was replacing the rings in my new tank, I was looking at other mods. I had 3 different employees helping me and answering questions I had. All seemed very knowledgeable. I have definitely found my new vape home. Keep up the great work Zooks.

I got everything I needed to get back into vaping and Heidi helped me find the right juice and…read moredidn't rush me at all. I will definitely be back. She explained all the different tanks I was looking at and recommended what would work best for my Box. Extremely happy with all her recommendations. Huge Bonus points for not being cloudy....

THIS STORE IS SELLING TO MINORS!!! This store sold to a minor 16 years of age. I didn't have my ID…read moreat the moment but looked of age, he said he needed to see ID, etc , but when this 16yr old asked to buy a cart he told them not to tell anyone. This is unacceptable, and will be repo to the authorities, thank you. pink hair

Love this shop! Everyone is always friendly and knowledgeable. Most of the time they have a huge…read moreselection and they always are the best value for your money.

The people are very nice and friendly. The vapes are at a fair price and the service is great. It's…read morea nice new business.