Exota is almost like a souvenir shop. The clothing is just so typical for a certain type of Dutch woman. The young mother with her kids on her 'bakfiets' (like a delivery bicycle) riding along side the canals dressed in a flower print King Louie dress and wearing cowboy boots. You see these type of woman a lot here in Amsterdam :) and their favourite shop must be Exota. This is the place where you can buy those dresses.
I actually love Exota. I really like those stereotypical dresses and think they are very lovely. I don't, however, have kids, do not own a bakfiets and never wear cowboy boots. I like Exota stuff combined with other brands and I do not go for the whole look.
The clothing at this place is not very cheap so if you want to spend a little less you should definitely go to the Noordermarkt on a Monday morning because Exota sells their old stuff there for very low prices! You may have to fight some other hysterical woman there though since their stand is very popular. read more