My wife shopped here for two hours, because she was having so much fun trying things on, and…read morebecause the patterns on the dresses and the cut of the billowing pants themselves look like they were made for fun evenings out. She finally left with three purchases. My wife, fwi, is an expert, dedicated shopper, and this was the only store in all Stockholm that met her standards, the most important of them being something unique, something you couldn't find anywhere else. (They also play wonderful Spotify playlists and have chairs where husbands like me can sit and fiddle with their phones.)

One of my simple pleasures when traveling to Sweden is stopping by this magical place. Ewa i…read moreWalla's inspiration and interpretation of tradition inspires me and always calls me back for more! See you again in June!

This is the heart of SoFo, packed with chic items actually made in Sweden. It's exactly what people…read moremean by "Nordic Cool." Even with a REA sign on display (which literally stands for "realizing assets" in Sweden), the prices still feel a bit steep. I might just be comparing it to Budapest or Paris, where affordable boutiques are everywhere.Then again, this is the Nordic region. They are very strict about keeping out cheap mass-productions or low-quality goods from third-party countries. Unlike some "Made in Italy" labels that actually rely on exploited cheap labor, Sweden focuses on the real deal. I absolutely love the minimalism of Swedish chic. If you are in Stockholm, SoFo is definitely a standout spot! I would give it a 4 out of 5 stars, even though I didn't end up buying anything. Södermalm is truly the place to be if you want to avoid the usual tourist crowds. They are Swedes, so if you say "Hej Hej," the service is going to be awesome. Having been around Scandinavians ( Americans) all my life, the culture is completely familiar to me. Yes, you get a straight face instead of bubbly, cheap small talk, but there is a genuine, warm welcome underneath. Fake small talk just doesn't exist in their service industry.

If you happen to be in Stockholm, and your daughter asks you to bring her back sone tights, this is…read morethe place to buy them!! Great selection of items, reasonable prices, very service-oriented staff!