It's probably crazy to shop in a chain store when looking for jewellery in Brighton, after all we have numerous independent jewellery shops in the Laines. On some occasion though, a chain store will do, and I have to say that Ernest Jones is probably my favourite of the lot.
I am not a massive jewelery shopper, I do however like a few timeless pieces that I can wear over and over again. This shop has a good selection of all jewellery, particularly in my favourite white gold. My boyfriend got me some beautiful earrings from here for Christmas so top marks to him!
The staff are also friendly and helpful which is a big plus, and they are very helpful when it comes to exchanges and refunds.
If you don't want to stray too far off the beaten track, EJ is a pretty good bet. read more