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Liverpool, XMS

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Equivalenza

5.0 (1 review)

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8 years ago

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The Fragrance Shop

The Fragrance Shop

1.0(1 review)
0.3 mi

The Fragrance Shop in Liverpool is the main branch of The Fragrance Shop in Liverpool, it is…read morelocated on the lower floor of the One shopping centre in Liverpool, quite close to Argos and just below another branch of rival store The Perfume Shop, who have two branches in the city centre. This store is located opposite the Disney store and next to Office to be more specific. There is another branch of The Fragrance Shop at the St John's mall around half a mile away, which is quite interesting as this location is somewhere totally different in the One mall, yet still on St John Street but the Perfume Shop seem to be stepping up the game in Liverpool, having two branches much closer to another in more "city centre" locations which shows this place must be doing something wrong, compared to their rivals and I think they are which I will explore throughout this review. This store is much larger than my local branch of The Fragrance Shop in the Manchester Arndale and is a much different shape, and is more like The Perfume Shop in terms of layout in a sort of oval or square like place. I went in to ask if they stocked any samples, the staff members seemed unhelpful and told me they didn't have any, which must be store policy as it was the same in the Manchester Arndale store, meanwhile other brands such as large department stores including Debenhams nearby and rivals such as The Perfume Shop do normally have samples, although the latter did not have any on this occasion either. One thing I've found with The Fragrance Shop is a worse service and higher pricing than their rivals, and this store meets that stereotype I'm sorry to report. This store just is disappointing, a let down and sadly deserves a single one star.

Equivalenza - perfume - Updated October 2026

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