Emilio Pucci was an Italian fashion designer and politician from Florence. He came from a noble family and he studied agriculture and political science in the United States. He began designing skiwear and left the Italian Air Force to open a haute couture house. He was designing swimwear when Neiman-Marcus encouraged him to design dresses and blouses. His trademark bold geographical prints and colors are easily recognizable. The boutique on Piazza di Spagna is beautiful and showcases exclusive limited editions, shoes, accessories, and ready-to-wear. www.emiliopucci.com read more