Specialties
Why Shop with Elwood101 Online?
Super quick delivery and great Australian labels that will set your style buzzing.
Since 2009, Elwood101 has been a trusted family-run online fashion destination, proudly supporting Australian-designed labels for both men and women. Based in Sandringham, Victoria, we offer a curated collection of high-quality streetwear, coastal styles, special occasion pieces, and accessories — all at affordable prices.
We’re passionate about delivering a seamless shopping experience with fast turnaround times, free week-day local pick-up in Sandringham, and exceptional customer service.
With exclusive Australian brands like Summi Summi, Hammill & Co, Auguste the Label, Bayse Brand, Status Anxiety, Rollas, Neuw, OneTeaspoon, Afends, Kiss Chacey, Nena & Pasadena, and many more, you're sure to find your next favorite piece.
Whether you’re after trendy streetwear, beachy vibes, or standout special occasion pieces, Elwood101 has something for everyone.
Enjoy exclusive labels like Effie Kats, Lara Worthington, Amber Sceats, and Oscar & Frank sunglasses — all handpicked with care.
Join the Elwood101 community today and discover a shopping experience you’ll love — we’re here to make you look and feel your best, with fast, reliable service and a personal touch.
History
Established in 2009.
Opened in Ormond Road, Elwood in August 2009, then had an outlet store on Nepean Highway, Brighton, next door to JB Hi Fi the following year in 2010.
In 2015 another store opened in Barkly St, St Kilda.
By 2019, due to escalating overheads, theft and downturn in Melbourne suburban strip shopping, elwood101 made the decision to close physical shops as all growth was coming from the online arm of the business.
Since then, elwood101 has continued to add a much bigger and broader range of products and sizes and carved out a great name in the online space.
Meet the Business Owner: SAM P.
Started initially at 101 Ormond Road, Elwood with a vision to bring high quality street and designer fashion to Elwood.
With a big emphasis on making our customers feel at home and welcomed just like true friends, we loved our time there in the Elwood community.
Being in the fashion retail space as a small family business is never going to make us rich financially, as it is such a competitive industry, but we stay doing it because we just LOVE our job.