1. ella home goods

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Missoula, MT

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ella home goods

4.5 (2 reviews)
Open • 10:00 am - 6:00 pm

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Betty's Divine

Betty's Divine

4.0(23 reviews)
0.5 mi
•$$$

How is it that no one has reviewed Betty's on Yelp yet?!…read more Anyway, Betty's Divine is on the Hip Strip and is the closest to a cool boutique that you'll get in Missoula. If you like digging and searching, this is your place. The merchandise changes frequently and has a great selection for the neon-hipsters or the Dust Bowlers or even just the t-shirt and jeans crowd. The shoe selection is great, they have any color tights you could want, and the sale trunk in the back is even better. There have been numerous times I've stopped a gal to ask where she got *insert clothing item here* and her response is simply, "Betty's." And yes, they have men's clothing too: thankfully no Affliction, Ed Hardy or any of the other rhinestone atrocities that are plaguing today's youth. Now, truth be told, I have bought very few things at Betty's. They have adorable dresses and awesome jackets but sometimes I just cannot justify the price ("boutique" rates for items that are small run or not mass produced, I'm assuming). Having said that, the minds behind Betty's are so supportive of the scene in Missoula (stocking any and all local brands worth their salt, sponsoring Dead Hipster Dance Party, seasonal fashion shows, Project Selvedge, the amazing kickball league, etc.) that basically if you're young and live in Missoula, you're kind of obligated to buy at least a little something from Betty's Divine. No joke.

This store is amazing!!! I knew I had to go inside when I…read morewalked past and saw a Nooworks dress (my favorite clothing brand) hanging on the rack outside. The front half of the store is a clothing boutique with mostly women's clothes (and some mens) and the back room is vintage clothing. I didn't even go in the back honestly, partially because I can rarely find cool plus size vintage clothes so it's not usually worth it anyway, and because I was so happy with the front half of the store that I didn't feel the need to. They have clothes by soooo many cool brands in so many cool patterns and colors. Everything from floral jumpsuits, botanical dresses, abstract bodysuits, neon shirts, etc etc. I could have easily spent my entire paycheck in here! I ended up leaving with a Nooworks shirt in a print I've been eyeing on their website for months. Amazing spot!

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Betty's Divine
Betty's Divine
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ella home goods - homedecor - Updated October 2026

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