This shop sells men's clothes of the 'street' variety - baggy t-shirts, baggier jeans and puffer jackets. The t-shirts mainly feature slogans relating to drugs, drinking or sex or simply brand names and numbers. They also sell a load of leather belts. Ego appears to be aimed at teenage boys who want to go for a look with a bit of 'attitude', and a bit of a gangster rap kind of swagger. Prices are cheapish high street prices.
Many of the slogan t-shirts are pretty naff: 'I'm only here for the ladies' and 'When you're finished just put me in a taxi' but they clearly appeal to a typical teenage boy sense of humour that for some reason I can't quite manage to tap into! Ego (the name is incredibly apt) is a pretty sizeable shop for the market and packs in a lot of stock so for lads with a penchant for naff slogans and low slung jeans it is sure to please! read more