#316-2016: Bershka…read moreis one of those brands that you either throughly enjoy or don't really get... There is no in between on the matter... Like many reviewers before me, I would categorize it as semi-casual shabby chic sporty young hipster and.. why not just a tad out-of-bed that took me a few hours to coordinate and still look like as raggidy as the next one... That said I have to face the music, I no longer am a teenager (though even my own teenager daughter doesn't seem to fancy this store that much anyways). The location is prime (one of the main shopping strip in Milan downtown), the average costumer is between the age of 12 and 25, both guys and girls are attracted like moth to a dimmed light... That is what bugs me about it... The fact that I can barely see what I am purchasing... I am not asking for UV lights but I would like to know if what I am buying is a certain shade of pink only to find out it is not even yellow (know I mean?) I usually step in, hoping it not be too packed (I get semi-panick attacks lately) and then try and make my way through the racks... The average staff is somewhat looking like they would much rather work elsewhere but they Andre young and they wanna have fun.... though I am sure the paycheck at the end of the month should be reason enough to cracks a smile every now and again... let's just say costumers service is not their best suit.

This branch of Bershka, probably the biggest in town, has been open for about 3 years now. Most of…read morethe times there's people in the entrance taking photos in front of the car at the entrance (kind of like Abercrombie but here there's a car instead of the half-naked model). Anyhow, if you know the brand you know what to expect: cheap clothes, fashionable but oriented to younger customers than Zara or Pull&Bear. Dim lights as in other shops nowadays, I will never get it... How can I buy something if I can't even see its proper color with this darkness?! At least the music here is not terribly loud. I had noticed in previous visits that staff just looks annoyed all the time (imho they're dressed as if they just got out of bed and ran out of clean clothes) but the worst was today: I picked a pair of pants for a friend and went to pay for them, when I gave them to the guy at the register he just tossed them in a plastic bag without folding them or anything, as if it was dirty laundry and not an item I had just purchased (even if things are cheap here, I'm still paying for them!) and at my request of "please can you fold them better since they'll be a gift" I got the usual sigh and annoyed look... Too bad. It started as a 3-stars review, but 1 got lost after I paid.