Thank goodness for the Early Learning Centre. It is quite a sigh of relief for all of us who need to buy stuff for kids; especially those who don't have kids, and have no idea what to buy our niece or a friend's little boy!
Early Learning Centre is basically a toy store, but the sort of "toys" they sell are all education based. This means it's full of things like wooden toys, puzzles, giant abacuses, dress up, outdoor toys, rather than Barbies or GI Joes. The beauty of this, is that whatever you buy in there is bound to have some sort of value to contribute to young Johnny's development, rather than make him a violent thug, and will in turn earn you brownie points from mum and dad for having Johnny's best interests at heart (even if he is a little brute!).
Age range is birth to, I dunno, about 10 years? This store will probably cover you as far as the point the kids start asking for a PlayStation, at which point it's game over on the cute toys anyway!
The store in Prince's Building, Central, is not particularly big, but there is plenty of stock, and just about enough room to run after the kids. The policy of ELC is to have a lot of the toys and products on display, so that you/parents can play and use the toys with little Johnny before buying. It is one of those rare stores without "Do not touch" signs!
It's also pleasing to see that the products are reasonably priced, which surprised me initially as this is a British store. For once, a Hong Kong branch hasn't added "Britishness" tax on to their products, so you can be assured you are paying a reasonable and fair price. If you are not quite sure what I am talking about, try and buy Quorn in Olivers, where the packet says £1 but the the price is HKD68.
There are 5 or 6 ELC stores in HK, you will find them teamed up with the Mothercare stores, which sells all sorts of maternity and kids stuff. Check ELC out, you'll never be short of a kiddy gift again! read more