This is a great shop if you're looking for toys that teach, engage, and challenge kids. That doesn't mean they're all dry and educational: kids need to develop different things at different ages, and many of the toys here (especially for very young children) are of the squeaky/fun/good-looking variety.
Not a huge shop, but it covers all ages, boys and girls. Gifts are developed for, and branded, ELC. I've bought many gifts for nieces and nephews here over the years.
It's a very child-friendly shop, obviously. If you take your kid here they're very free about letting them play with many of the toys on display. Try before you buy!
Located in the Ealing Broadway shopping mall (http://www.qype.co.uk/place/79515-Ealing-Broadway-Shopping-Centre-London) . read more