The next time you have customers arrive a few minutes before your scheduled store hours, you may…read morewant to be nice enough to open the doors on a cold morning. Once inside please don't act put out when asked where a specific item is located in the store. No one came to assist, both young employees just stood behind the counter. I found what I needed on my own. Will check at other stores for what I need.

From the owner: The official sponsor of all those who play…read more Play It Again Sports is your local sporting goods store that has new and used sports and fitness equipment. Team sporting equipment for baseball, soccer, football, basketball, hockey, wrestling, tennis, golf, volleyball, lax, and more. Exercise and fitness equipment from treadmills to free weights, to elliptical trainers to yoga gear. We also have family fun equipment like snowshoes, cross country skis, skates, snowboards, downhill skis, wakeboards, water tubes, stand up paddle boards, water skis, kneeboards, disc golf, and more! Stop in today to see everything we have for your family new and used. Bring in your quality used sporting goods to sell and save even more! Tell you coach to stop in and ask about how we can help you team get all set for the season. We carry all the name brands you love and can order anything you don't see on the floor. Several local teams get their equipment from us, you team can too!

The best. Everyone I met there has a passion in what they do. Pride; and the customers that were…read morethere during my drop off and pick up, well, they know. Let them at my vintage Trek 8700, picked it up early...looked like a piece of art. Rode it today. To get it back like this took talent. Thank you, dropping off an ole Schwinn next week, can't wait to see it when you are done with this beauty.

Outstanding customer service - worth shopping local! Staff is friendly and go out of their way to…read moregreet, assist, and explain everything in great detail. We brought in a bike for repairs that we had purchased there a year prior. We needed a tube replaced that had gone flat on a trail ride, and had noticed a rear bearing was making some noise. Within days the owner called to let us know the bike was ready to be picked up. They replaced the tube as well as dissembled and repaired the rear hub assembly. I was expecting to be charged at least for the tire fix, however there was no charge and the bike was returned good-as-new. I highly recommend Fond du Lac Cyclery - they certainly earned our continued business.

After visiting a number of home exercise equipment stores in the Madison area, I recently purchased…read morean elliptical at Bill's Fitness Store. Bob was knowledgeable about all the equipment in the store, will patiently answer our questions and didn't apply any high-pressure sales pitches. The pricing at this store is consistent with what I'm finding online and when I experienced a glitch in the delivery and set-up, it was promptly remedied to my satisfaction.

From the owner: Quality Exercise Equipment Sales Serviceread more

Good selection of used golf equipment. Good prices, okay service, and some other used sports…read moreequipment. No exercise equipment (which is what I was looking for).

Service, selection and value! I heard they are moving cannot wait to see the new venue. Hope all…read moreis good great job!

Alex and his colleague did an amazing job disassembling, reassembling and moving our Octane…read moreelliptical and treadmill from the garage from our recent move into the basement and even serviced both machines. No dings, and they are still in good working condition! Overall they handled the job very professionally and courteously.

When company that delivered our new elliptical did a less than stellar job of assembling our new…read morepurchase, we called Alex from Fit Tech, who saved the day. He did a fantastic job servicing our elliptical and made sure we were pleased with how it was operating. We especially appreciated his willingness to make a service call on a Saturday afternoon.

I bought a Precor AMT for my home from Kristian at Top Fitness. The transaction couldn't have gone…read moreany better, from the purchase to the delivery and setup. Kristian was great to work with and the guys that did the delivery and setup were amazing! Very professional, friendly, courteous, and efficient. They clearly knew what they were doing and did a great job. Thank you! It was a model transaction. Mark

From the owner: Our Philosophy is unique in today's fast paced world, we understand that for successful results…read moreyour fitness equipment has to fit your personal needs and one size does not fit all. Our staff is experienced in the fitness industry, many of employees are former athletes and personal trainers and are committed to taking the time to help you find the right equipment so you can achieve your fitness goals. We carry top of the line, industry leading equipment. Brands we carry include: Precor, True, Octane, Spirit, Inspire, Waterrower, TRX and more. We offer treadmills, ellipticals, exercise bikes, strength equipment, barbells, dumbbells, benches and more. Most locations also carry both new and pre-owned fitness equipment.

We went to the TAG center today to swim indoors; too hot outside! They were offering a fun…read morefriendship bracelet craft class the hour before open swim (included in the admission for swimming). My granddaughter and I had so much fun! It was a totally relaxing afternoon. Such a clean facility and friendly employees! We will go again. Well worth my drive from a bit out of the area.

The facility is out dated and they provide poor customer service. The staff is rude and not…read moreaccommodating. It is defiantly not a place I enjoy going due to the poor experience I always have.

I was in the market for a new treadmill and had a particular price in mind of what I wanted to…read morespend. I had the pleasure of working Jason Schumann who is the store manager and certified trainer. Jason took the time to find out what type of running I was looking to do and what features were important to me. He then presented several option that met my needs that were at various price points. He then took the time to explain the difference in price pointing out key features like better construction, higher grade materials and base manufacturer's warranties. His expertise allowed my to make a decision based upon what was important to me (quality, durability and service). I returned the next day and purchased a Lifespan 4000i and will be looking to return to Jason to purchase an elliptical for my wife in the near future. I highly recommend Jason Schumann for his honesty, integrity and no pressure attitude.

We were looking for a piece of equipment for home use, visited Johnson Fitness and Discussed…read moredifferent equipment types pros and cons for us with Jason. We settled on an elliptical and again Jason went over the pros and cons of good better best. We felt very informed all along the way. We picked up and assembled, the unit is rock solid but will have a tech look at it due to a clicking sound when in use but based on the customer service I have received thus far I am not in the least concerned it will be addressed and rectified. I am in sales myself and have a high level of expectation when it comes to customer service. I can't speak for Johnson as a whole but I believe a companies values are carried through their employees. If you are looking for home equipment I would not hesitate to see the folks on the East side.

No pressure sales, good selection of e-bikes and accessories. Josh was very easy to work with,…read moreknowledgeable of the products. Got a great bike at a good price.

The salesman Josh, was very helpful. I told him what I was looking for in a treadmill. He pointed…read moreme to the one fitted my needs. No pressure. Delivery was right on the time line as he stated. Excellent job. And instructed the operation of the unit. Highly recommend the Fitness store. Mike D