Specialties
The Downtown Berkeley Association (DBA) is an independent nonprofit organization, funded by Downtown Property Owners and other sources, focused on creating a welcoming, vibrant and prosperous City Center.
Our Environment Enhancement Services include cleaning, hospitality, outreach, beautification by a team of Downtown Ambassadors.
Our Economic Enhancement Services include marketing, communications, event and business support.
History
Established in 1989.
The DBA is Owner's Association for the Downtown Berkeley Property-Based Business Improvement District (PBID), representing 187 property owners and approximately 680 of their merchant and business tenants.
The DBA was originally formed in 1989 as Main Street project with voluntary dues. In the 1990's, the DBA became a Business Improvement District (BID) funded by a surcharge on all business licenses.
In 2012 the PBID replaced the BID to bring sufficient funding and focus on key strategic issues in the Downtown.
Meet the Manager: John C.
John brings over twenty years business, non-profit, and community development experience to the DBA, including strategic planning, new business development, marketing, finance, project management, and general management. Prior to coming to the DBA, John served for three and a half years as the Executive Director of Rebuilding Together Oakland where he significantly expanded programs and funding, serving low-income seniors and non-profit community facilities. Before entering the nonprofit world, he served in a number of management and strategy positions in the private sector, including Berkeley-based Loansoft Inc. and Nextel Communications. John has lived in Berkeley for 20+ years and currently serves on the board of the Aurora Theatre and Berkeley Alliance, as well as on the fundraising committees for the South Branch Library and Berkeley City College.