We just bought a diamond ring (and my participation trophy band) here and have come in approx. 6 times. I am not a huge fan of the diamond industry but also wanted to make my fiancé happy, so I took her to look at several places. Diamonds Direct was so easy, transparent, and accommodating that we didn't even finish checking out other places around town. I saw some other review saying the associates were very rude regarding budget, but that was not my experience. I was very plain and transparent that I didn't want to spend over $2k on the diamond (lab-grown), and they were very supportive and helped me make various things cheaper, etc. At no point did I feel like they were rude because I wasn't spending a lot. Cindy was our primary contact, but we also had brief exposure to Dana and Mo. They were all lovely and very helpful. While our order was being prepared, Cindy kept us updated periodically via phone/text. The level of attention and care was very welcome. We did have an issue with a missing diamond we reserved, but they were super apologetic about it and actually shipped in a bigger diamond for the same price, so they took a bad situation and turned it into a positive. To summarize, Diamonds Direct makes it easy for a non-diamond person to casually participate. At the end of the day, I wanted a good deal, my fiancé wanted a big rock; we both ended up happy. read more

Love Ray Alasma! She has such a great vibe and made the whole experience enjoyable from start to finish. read more

We had an excellent experience at Diamonds Direct!! We picked out my ring in 2021, been married for over a year now and just now getting around to a review. My ring is everything I wanted and our salesman was so patient with us. Gave us a discount once we told him the ring was a little out of our price range. We also went on a weekend they offered 0% APR financing. Couldn't have worked out better. I still love my ring as much as I did the first time I saw it!! read more

Diamonds Direct - Jewelry Near Me - Oklahoma City, Oklahoma

If I could ever give a place more then 5 stars, this place deserves it. Saying that their customer service is near perfection, does not do them justice. The people that work here quite frankly are among the best of the best. They took care of me throughout the entirety of my purchase experience and bent over backwards to make sure everything turned out ok. They have earned a customer for life. read more

I have been a customer of Diamonds Direct for several years. My sales representative is Cindy Graham. She has always found the perfect jewelry pieces for me at the best price. Great service with my wants and needs in mind. Thank you Cindy for a great customer experience! read more

I would like to update you on the wedding band. It was finally made perfect and the manager made sure to send it in the mail promptly after receiving it in store. The manager was very apologetic as he was not aware of what had been going on. He even went as far as discounting us on our rings for our frustrations. The quality of these rings are by far the best I have seen. I just wish they had more locations around the US like in western NY area. read more

If I could give zero, I would. We went in looking for a diamond ring for our 20 year anniversary. Mo, was our salesperson. She was INCREDIBLY rude once we told her our budget. And because of that we left immediately. Whether someone's budget is $1000 or $10,000, in a place selling something, that is not a necessity and knowing the salesperson works off of commission, you would expect to be treated respectfully. Spend your money somewhere else, WE DID! read more

Today I stopped in to pick up an item and I interacted with the same lovely woman I've seen the last couple times, Lisa M. She is extremely friendly, has great taste, very thoughtful, and makes amazing recommendations! I'm very thankful for the extra added touches that she has put to every visit I have had at diamonds direct. Lisa thank you for all of your hard work I appreciate you! read more

Update: I returned to Diamonds Direct to experience the trunk show and sale they had last weekend. I was on the hunt for a watch for my husband and James delivered. Not only did we get a gorgeous ROLEX for my husband, but because of the amazing prices and service I also got a gorgeous eternity Henry Daussi band. You CANNOT beat the quality of service and jewelry in this store. You can sip wine or champagne while you shop and the experience is truly second to none. We will return time and time again for the experience provided at OKC DD. FIVE STARS AGAI Today Wes and the Diamonds Direct staff helped make my dreams come true. From the moment we walked in the sales associate listened to what I liked and brought me to the exact pieces I liked. I ended up with a BEAUTIFUL cushion cut Henri DAussi ring. Thank you for the fantastic experience. 5 stars read more

Diamonds Direct - Jewelry Near Me - Oklahoma City, Oklahoma

Gina & Allison helped me select the ring of my fiancée's dreams, & were helpful, efficient, and personable! great experience, coming from a 20-something who had no prior knowledge and a limited budget. awesome selection & awesome people! read more

Diamonds Direct - beautiful engagement ring - Jewelry Near Me - Oklahoma City, Oklahoma

Came in today to find an engagement ring, I am extremely impressed with how much knowledge our consultant had. She handled us two girls BOTH looking for rings with such impeccable patience. I've never had better customer service than today. APRIL you are heaven sent and I can't wait to work with you! Thank you for all of your help Top place to come to get your all of your jewelry! Ask for April-tell her I sent you! :) read more

Diamonds Direct - Jewelry Near Me - Oklahoma City, Oklahoma

We made a purchase from Diamond Direct early in the year and had a wonderful experience. The staff is professional, not pushing, and quite friendly. The environment is clean. The price for our item was fair and the piece was quality. After owning the jewelry for almost 10 months, a diamond fell from the casing, lost forever. All that was left was the neckless. After sort of writing off the loss, we decided to call the company to see about a replacement. The manager explained the process and was able to work our a situation that was extremely fair. We have found a jeweler for life and I highly recommend them to anyone else in the market for something special. read more

We just visited Diamonds Direct OKC for the first time and couldn't wait to provide a positive review for our experience. We were welcomed by Ray right away and she went beyond our expectations with her excellent customer service, extreme patience, and great willingness to meet our requirements. She also put in amazing effort to educate us on all things diamonds, ensuring we were getting the best deal tailored towards our wishes. We've learned so much from her and not once did we feel like we were going to get ripped off. It was the best experience we've ever had shopping for jewelry and would highly recommend Ray to anyone! read more

Wonderful design team made my custom ring! My husband did a wonderful job and all of it could have been possible without the wonderful service of Wesley! Ask for him he is the very best! Taking a beautiful pictures of having my ring cleaned and polished for the new year! It's stunning! You will love this place and the service! read more

Diamonds Direct - Jewelry Near Me - Oklahoma City, Oklahoma

If you're looking for a ring for your special someone, don't go anywhere else but HERE!!! They so helpful and very well educated. They make sure you understand the ring you're buying and you get a 30 day return policy, in case they say no. Lol. My ring came with a sizer until I was able to get mines resized. They say it takes about 14 days to get my ring resized but I got it within 10. read more

Awesome place! I am another typical guy that is clueless when it comes to engagement rings. Thank goodness I met April and the great staff of Diamonds Direct! She was able to help me build a beautiful, customized ring. They all are very helpful and kind, as you walk in with a greeting, shopping, as well as the pick up area. I would definitely recommend them to anyone. They added that "UMPH" to our Hawaii trip! read more

Diamonds Direct - Jewelry Near Me - Oklahoma City, Oklahoma

We went to Diamonds Direct after getting an outrageous quote for sizing & soldering my rings from the place where we actually bought the rings. We wanted a second opinion and it was so much more reasonable and Kristen with customer service was amazing. We couldn't say enough good things about this place. read more

At first I was going to write a bad review for this place. the customer service is good, the employees are very friendly and helpful, but they may need some help in the custom technicians. We had to return multiple times and rings were completely wrong, we even had to leave our ring with them for a few weeks so they could match it to our specifications. The good part is, they tried and helped us out a lot, made it worth our time, and was totally worth it. I highly recommend visiting here if you're looking for jewelery. read more

Have gotten most of my high end jewelry from here and the service is so great! My husband recently bought me another band for the birth of our first and I was concerned it was not going to fit well with my wedding set. DD was so committed to my experience that they went out of their way to make sure I left with the ring I wanted. I will continue to do business with them even though I've moved to the west coast! read more

Jennifer Howard is who helped my girlfriend and I look for an engagement ring. She took the time to get to know us and our story, and was extremely helpful. She took the time to find what we wanted and made the experience fun. I recommend asking for Jennifer if you go into Diamonds Direct. read more

Incredible service! I have a very unique and custom ring that couldn't have been put together any better. Best price/best options by far. Great customer service and willing to go above and beyond to make sure my ring was exactly what I needed it to be once I received it. RyAnn is beyond amazing and definitely knows her stuff; ask for her every time!! read more

Diamonds Direct - Jewelry Near Me - Oklahoma City, Oklahoma

We had such a fantastic experience at Diamonds Direct. April never pressured us into anything and once she was told our budget, she didn't show us anything that was over that number. Other jewelers in the city went well over our budget and we would have gotten less for our money if he hadn't bought my engagement ring from Diamonds Direct. We can't wait to go back and pick out our wedding bands! Thanks so much, April! You're the best. read more

Always a wonderful experience when working with Cindy. She is very knowledgeable and always provides exemplary customer service. Diamonds Direct has a wide range of diamonds and If you find something you like, Cindy will work with you on pricing. She's the best! Honestly, would go anywhere else to buy my jewelry. read more

The staff is very friendly and helpful. Prices are really good and they have an awesome coffee machine too

We had the best experiment shopping for a pair of diamond ear rings as well as my granddaughter getting an engagement ring. The manager/owner was so helpful as well as his staff. Employees have great knowledge and so honest! We left we feeling like family. Diamonds Direct will be the only place we will shop in the future. read more

First off, Cindy Graham is amazing! I came in looking for a simple, wide, gold band and she helped me out very efficiently and was super friendly. Also, all the staff I encountered was very friendly. I was greeted by no less than three people. The band I selected was even sized while I was checking out and chatting with Cindy! Given it was a plain band and a very small downsizing but I was very impressed with the speed. I cannot recommend this place enough! If you're in the market for jewelry, wether it be special occasion jewelry or jewelry just because, stop by and say hi to Cindy! read more

One person. RyAnn B. She is the only reason my SO and I ended up going with DD all the way. Not going to lie, we were looking at other jewelry stores and stumbled into DD to take a look around. We stayed because of... drum roll please: RyAnn. She has gone above and beyond on multiple different occasions for me and my SO to find the absolute perfect rings for us both. She really took the time to understand what we wanted, even before we knew what exactly we wanted. It felt like she knew what we were thinking but were unable to describe and brought it to life by showing us different designs we fell in love with. Always available, dependable and one of DD's biggest assets. 5 Starts for DD all the way from service to product to satisfaction!!!! read more

RyAnn was absolutely the best! Coming from someone who knew zilch about diamonds and the whole process, she made me feel like an expert coming out of it. She is extremely patient, welcoming, and helpful. I was referred to her by a friend and have also referred her to one of my best friends. Would 100% recommend her to anyone. read more

I just dealt with Wes, he was the most helpful associate I have dealt with at ANY location not just Diamonds Direct, he covered the 4C's with me and was able to answer other questions that I had after leaving other retailers! We walked around the whole store and we found the perfect ring and were able to get it exactly how she wanted it!! I am so glad that I dealt with Wes and that we came to Diamonds Direct! I recommend that anybody looking at purchasing jewelery come in and ask for Wes! read more

Will NEVER give business to diamonds direct again. My fiancé and I went here first to start ring shopping thinking we wouldn't find a better place to find a good quality ring. While they did have a wide selection and decent prices, their customer service was AWEFUL. We were pushed to go over $3000 on our budget AND put down a deposit on a ring that was nothing we asked for. We were not educated on rings and when asking questions, they didn't care to answer them. Then when we found a better jewelry store and better price for the ring we wanted, we were forced to drive to the store and wait over an HOUR for the general manager to give us our money back. And AGAIN questioned us and made us feel incompetent about our decision. Cannot believe the management of this place. There is also several rumors that they switch out center stones when you come to get your ring cleaned...be cautious. read more

First and foremost if I could of given 10 stars I would have. I originally went to Diamonds Direct for our wedding rings to comparison shop selection and prices vs. my normal jeweler. I was blown away by their selection and prices. Diamonds Direct has a wonderful selection to chose from. Their selection by far offers more than other jewelry store. If their is not a diamond by chance they will search and have sent in for you to view. I have become a one time wedding rings customer into a repeat customer due to their selection and customer service. The management and staff truly care about you and your satisfaction regarding your purchase. I have used Jared for multiple purchases. I highly recommend Jared regarding your diamond purchase. He offers great professionalism, knowledge about diamonds, provides a selection for what you are shopping for and no pressure tactics. Jared selected out a pair of earrings for me, sight unseen and even so thoughtful to deliver to me. I consider that going above and beyond customer service! Jared makes me feel valued as a customer and so does the manager Ibrahim. They offer an in-house jewelry repair, so you do not have to have your jewelry shipped out. They also offer a trade in value on your diamond which is more than other jewelers. As far as the establishment, it is always very clean and you are always greeted with a smile and made to feel welcomed. Once again, I highly recommend Jared, he will ensure your diamond purchase is what you visioned, no matter what your budget is. Jared will make your diamond purchase a memorable one. read more

The customer service for the purchase of my ring was amazing! They also took the time to clean off my ring once it got covered in Liquid Nails. It made it look like new again! I was very impressed! read more

The BEST customer service when buying jewelry in Oklahoma. Wes was patient and I didn't feel pressured or rushed. From the moment you walked in, multiple people greeted us with a smile and asked if we needed water, coffee or drinks. There was a great selection of jewelry with reasonable prices. Found the perfect ring and I had my purchase, sized and solder and received my ring in a 24hr period (even though originally it was a 2 week wait). I loved my experience and will definitely be back! read more

Thank you Diamonds Direct for the excellent customer service and beautiful customized ring! Was told it would be 4-6 weeks but I received in 3 1/2, YaY! Motoko made our experience perfect. read more

I was surprised to see the high reviews after I left this place. One would expect a little service from a jeweler when you're expecting to spend the type of money necessary to buy wedding bands, but I didn't find it here. After standing around for an extended period of time with no one bothering to show my fiancé and me any rings I eventually left. Absolutely terrible service, I thought. Thanks for the water. read more

I had stopped in to multiple jewelry stores looking for a specific engagement ring that had been looked at online by my girlfriend...no store was very helpful in finding one similar, design options were limited, and most of the salespeople were very clearly salespeople! I was driving by Diamonds Direct and decided to try it out. You are buzzed in the showroom and even that process was smooth and the lady was extremely nice and welcoming! I was then asked the reason for my visit and was then directed to April Hamilton to assist me. Right away, April was so very nice and asking questions to help determine my needs and what they could offer....after some dialogue and no luck finding a similar ring to what I was looking for, April then took some time to analyze the picture of the ring and work with a designer to create the perfect setting! During this design, she also was hard at work finding a perfect diamond that was in my budget and yet maximized the 4 C's...and when she got the designer to put the two together, it turned out so beautiful! My, now fianceé, absolutely loved the ring and we have Diamonds Direct and April to thank! For anyone needing help in the process of choosing the right ring, give these guys a try! They are not pushy at all and will go out of their way to make sure you are happy with any purchase! read more

We recently purchased our wedding bands at Diamonds Direct. From start to finish everyone was amazing!! Salespersons we're friendly knowledgeable, and not pushy. Only regret I have is we didn't purchase my engagement ring there. It needed repaired and we took it back to the store they said there was nothing wrong with it. I knew there was. When the salesperson took my ring to be cleaned they noticed the same problem as I did and then fixed it. FOR FREE!! And it only took 2 days!! Super happy!! Will be a life long customer and will recommended to EVERYONE! read more

After shopping all over town with wholesalers, other jewelers and relatives that fell through, I ended up buying my fiancé her engagement ring at Diamond Direct and it was a great experience! I was helped by Thomas Ford and Lori Hoggard who was very good to me and even got a chance to meet the GM. Overall, I ended up getting the diamond I wanted at the priced I wanted and walked out proud winner! So, if you are looking for an exceptional diamond at a great price like I did, just tell them you want the Donny Ho special. read more

Great store with beautiful brand name engagement rings! I love the Kirk Kara brand in the store:-) Vintage inspired, handcrafted beauty!

We had an overall amazing experience working with Felicita to find the perfect engagement ring. We spent several hours over two days looking for something that would be unique, custom and just perfect. She met and exceeded all expectations. This is where you need to go, the selection is huge. read more