My earliest memory of this horseshoe-shaped complex is being hauled by my mother in order to shop…read morefor school shoes. Perhaps some, if not most of the younger millennials do not realize it but Cubao X used to be called Marikina Shoe Expo, a project spearheaded by the former First Lady Imelda Marcos in the late 70s meant to showcase world-class footwear locally crafted in the City of Marikina. These days, it is still an expo of sorts, but this time of Filipino youth culture that follows similar movements happening in other parts of the world, but in a distinct way that remains firmly grounded on local flavor.
Although there are still a few shoe brands that persist in the enclave, it is now also home to other different subcultures, with art galleries, and shops that cater to surfers, skaters and musicians. You want to look at surfboards, skateboards and street wear? How about some vinyl records or a new bag for your ukulele? Cubao X. There is even a popular Itallian restaurant owned by a former Itallian paparazzo and his Filipino wife, which sits a few paces away from a boutique run by a divinator, though one has to make an appointment to have fortune read.
But more than a shopping gallery for curious knickknacks and quirky finds ranging from the progressively artsy to the vintage indie, it is at night that this place really teems with life. Crowding within and spilling from its smallish diners and watering holes are animated conversations about hardcore philosophy, puppy love, high and pop literature alike, and the next super hero film.
Every now and then, small music festivals are held here where both renowned and up-and-coming performers take on the spotlight, drawing together budding artists, their muses, starting patrons and just the generally bored. Literally, anyone and everyone, all coming together to partake of cheap alcohol, specialty food and generally great music.
So the next time you find yourself wanting to explore new ideas over a few bottles of beer, or to just chill in a place where being vastly different from the guy in the next table is the most normal thing to be, just step into the menagerie that is Cubao X.