Specialties
I bring over 30 years of Westside real estate experience, a deep understanding of the local market, and lasting client relationships built on trust and care. My personalized approach, community focus, and track record of success - from landmark estates to post-fire lot sales - make me a trusted name in Westside real estate.
History
Established in 1991.
Born and raised in Malibu, I have spent over three decades helping clients buy and sell homes across Los Angeles’ Westside. A true local expert, I have called Pacific Palisades home for nearly 20 years and take great pride in representing my neighbors throughout the area’s most sought-after coastal communities. Over the years, I, along with my team, have become trusted advisors across every segment of the market - from landmark estates to luxury townhomes and post-fire land and lot sales - earning a reputation for steady guidance, integrity, and results.
Always putting clients first, our team’s motto holds true: We represent people, not properties. My thoughtful approach and commitment to his clients’ success have earned me recognition among the nation’s top agents and the lasting trust of the community I proudly call home.
Meet the Business Owner: Dan U.
With over three decades of experience in Los Angeles real estate, Dan Urbach is known for his steady guidance, thoughtful approach, and deep roots on the Westside. Clients and colleagues value his honesty, local insight, and the lasting relationships he builds throughout every stage of the process. Having closed more than $1.5 billion in career sales, Dan has been consistently recognized among the nation’s top agents and continues to lead the Pacific Palisades market. Before the Palisades Fire, he ranked as the area’s #1 broker for multiple years, trusted to represent homes of every size and style—from landmark estates to luxury townhomes. Today, he remains a leading resource in land and lot sales, helping families recover and rebuild with care and vision. A Malibu native and UC Santa Barbara graduate, Dan lives in Santa Monica with his wife, Lux, and his two children, Sierra and Tyler.
