Coosje van Bruggen and Claes Oldenburg created the infamous sculpture called Cupid's Span through the commission of the founders of Gap, Donald and Doris Fisher, with the intention of connecting the sea and land to an intangible form called love. To them, it was inspired by San Francisco, known as the city of love and sexual freedom personified by the Greek God Eros and the love between the married artists. Due to the location of the sculpture, passengers can view it from the Bay Bridge when driving, and it is easily accessible from the Embarcadero BART Station. It's in a location that profits the GAP headquarters as well as the BART community.
Many synthetic materials were used to create Cupid's Span, located at Rincon Park. The two artists had used vinylester resin, E-Glass, PVC core, steel armatures for the shape, and two types of gel coats. Van Bruggen and Oldenburg were influenced by the idea and theme of love Since San Francisco is the city of sexual freedom, they used the form of Cupid's weapons to recreate the physical manifestation of Eros. The colors of the entire sculpture are very saturated and warm. The bow is a warm tanned brown color, while the shaft is colored as stainless steel. The fletching is probably the most distinct part of the sculpture for the very distinctive saturated red color. The red tip of the fletching is the symbol of love, while the arrow, being at a diagonal view towards the ground, symbolizes fertility. The surrounding nature is healthy and Cupid's Span emphasizes fertility, love for the community, and finding love within the city.
It is important to understand the intentions of Oldenburg and van Bruggen, which were that their idea of love has been manifested into their sculpture. They also wanted to show how fertile the land is and to give back to the earth. They made the sculpture pointed downwards towards a small puddle of lush green grass in Rincon Park, adjacent to the GAP Headquarters, instead of being right side up with the arrow pointing towards the sky. According to van Bruggen and Oldenburg, their intention was to create a sculpture that symbolized "romantic nostalgia" due to the rich history of sexual freedom in San Francisco. Both couples had been married for a long time, so the sculpture symbolizes the marriage of the Fishers as well as the married artists themselves.
When writing about the relationship between the accessibility of public space, art, and money, Boris Groys's article called "Art and Money", states, "... art installation ... builds a community of spectators precisely because of the holistic, unifying character of the space produced by the installation. The true visitor of the installation is not an isolated individual, but a collective of visitors." By placing Cupid's Span adjacent to the Gap building, the headquarters is able to take advantage of visitors and market their brands, Gap Inc., Banana Republic, and Old Navy, to those who do not know the fashionable brand. By marketing brands, this ties in with David Harvey's "Right to the City" article which states, "the quality of urban life has become a commodity for those with money, as has the city itself in a world where consumerism, tourism, cultural and knowledge-based industries have become major aspects of urban political economy." The Fishers are able to take advantage of promotions by creating a public space where any social class can gather. Janna Malamud Smith's article "the Importance of Public Space in a Fractured World" states, "...the poorest visitors and the richest to have the same sense of belonging." Tourists and locals are able to visit the sculpture, admire it while taking pictures, and provide their personal opinions about the value of the sculpture.
When I observed the sculpture, my first opinion was that it was really clean and well-maintained. The grass and shrubbery were well-nurtured and there was not a single piece of trash to be seen, despite the abundance of visitors. I interviewed several people who were walking around the park with their kids, or taking photographs, about their opinion on the sculpture. According to a couple who had paused to take pictures, they said the sculpture was a symbol of love. Another person said it was an ugly piece that did not fit with the environment and blocked the view of the majestic buildings behind it. Another keen observer said it looked like a ship on land, due to the way the bow and shaft were angled. To that observer, it depicted an outline of a ship with a vertical mast with no sail. In my opinion, I now see that resemblance, but only after that observer pointed it out and I found it quite fitting since it does overlook the San Francisco Bay.
The theme of love is said to emerge from Cupid's Span, a sculpture commissioned by the GAP founders, the Fisher family. Both the artists, Claes Oldenburg and Coosje van Bruggen were able to take the theme further to create a physical embodiment of fertility, freedom. read more