Firstly, to La Cocina. Congratulations on your new cookbook as well as the ongoing construction…read moreprogress with your food hall in the Tenderloin. Also, thank you to the volunteers for your hard work and additional thanks to Doordash. They certainly weren't the only sponsors there but provided a lot of great free merch. We underestimated how sunny it was going to be, so the free sunglasses were actually SUPER USEFUL and I thought the packs of wet wipes were a nice consideration of the event.
Quick overview for those new and/or unfamiliar: La Cocina is a nonprofit organization working to help and support low-income women, immigrants, and minorities start their own culinary businesses. The basic idea is to turn the small, home eateries into legitimate businesses and promote the local community as a result. SF La Cocina Street Food Festival is a one-day event that promotes these businesses and is just generally a really fun event.
While the part of 23rd street leading to the festival (so east of Illinois Street) is closed off, street parking in most of the surrounding area is pretty available. I've always primarily parked along 24th street personally. Remember that basic tickets are $5 with tax if brought beforehand and $10 with tax if you buy at the door. You can also buy the VIP package that includes certain perks, including being able to enter earlier and (this year) the La Cocina cookbook. Once inside, they do have ATMs if you need cash. If you want to buy alcohol, you'll need to purchase tokens. Super appreciative of the water stations they set up as well as the trash setups they have, actually having separate bins for landfill, recyclables, and compostable. However, I maintain that packing/keeping a small plastic bag for trash is still very useful. Between the four of us juggling things between us and rushing from one thing to another, keeping a trash bag for the four of us really kept the juggling (of used wet wipes, napkins, utensils, bowls, plates, food waste, and wrappers) to a minimum.
This year, the festival did seem to be a bit smaller with fewer tables set up. Just a bit threadbare. To be fair though, this feeling maybe because there were collections of vendors that banded together into one space and had these cool little squared off/standing bar areas for their customers to eat at. Honestly, a number of people used the Night Market tables without actually getting anything from there. Nevertheless, food and variety are still pretty entertaining. You have a lot of Mexican and Latin vendors, as well as some varieties of Asian food and the usual BBQ. Meanwhile, there was also a really nice La Cocina shop area set up that had everything from clothes to fancy jello shots and treats (ex. milk tea brittle).
First for us was Bini's Kitchen, one of the regular festival vendors. Always a treat, but I was especially happy this time with their pan-fried lamb momos. There was a Fried Chicken Bar was one of the aforementioned collection of vendors stalls, where they sold several kinds of chicken created by several different chefs/vendors. They were all really amazing honestly, but my favorites had to Aburaya's garlic miso chicken and Xingones chicken and waffles. Seriously, they used the thinner, crispier BRUSSELS WAFFLE (my favorite kind of waffle) and the combination with the syrupy chicken was AMAZING. I'm ashamed to never have thought of/tried it before. X. x
Some other noteworthy places include Red Boat (another sponsor), who were giving out free pieces of corn doused in the fish sauce they were advertising. We actually grabbed several servings because they were so good. Plus, the people staffing the stand were hilarious, with one boss lady posing when she saw I was taking pics of their booth. The TacoThai stand had an interesting Latin-Thai fusion, and the family-run Bocadito stand that sells Colombian obleas, or giant wafer sandwiches. They're kind of like stroopwafels, but with a thinner and different kind of wafer and dulce de leche instead of syrup. As mentioned earlier, it was sunnier than we predicted. So kudos to the stands selling cool drinks and generally taking advantage of this. Like illy's, who was super smart about it and gave out four kinds of iced, canned coffee. We got a lot of those. XD Also, we loved the stand selling custard bars. Heads up if they're there next year, each bar is surprisingly a LOT.
Overall, the Street Food Festival was a lot of fun with a great variety. It's definitely a great place to go, especially if you're already in town for Fleet Week.