When I was in Zurich I made sure to stop in the shop to look over the Rolex watches. I had heard…read moreof this place and was told by friends it was the best place to buy a rolex. My hotel (Hotel St. Gottard) also said this was the place to go for Rolex. I went in and was taken care of by one of the female staff members. She was very helpful and made the process painless considering the price tag. I left the shop with my watch and I really enjoyed the experience. The place is easy to find, clean and they make you feel special.

Swatch - Flagship Store (Zürich)…read more Buying my first Swatch here was a wonderful experience. I looked at great Swiss masterpieces selection. Any questions I had, was answered. Staff were so helpful here, with positive attitude. After I purchased my beautiful black and red watch, the staff mentioned, "With your purchase, anywhere in the world you visit a Swatch location, your battery replacement is complimentary." I would have loved to take pictures of this beautiful interior but I was politely asked not to take any. If you're looking to purchase authentic Swiss Masterpieces, stop by this Flagship Store, in heart of downtown Zürich.

When looking for colorful, fun, dependable watches, look no further than Swatch! Lots & lots of…read moredifferent sizes, patterns & looks from fun & adorable to serious & tough I found the cutest Valentine's Day-themed pink watch with hearts all over it & at 65 CHF, it was too good a deal to pass up. 2 year warranty and waterproof to something like 30 meters. It's the perfect travel watch! Especially when compared to the 30,000+ CHF watches along the Bahnhofstrasse This Cartier girl was definitely living the Swatch dream!

Loved it. Great service. Got a new Junghans watch. They also replaced the bad on my.old watchread more

From the owner: Seit 1948 ist Max Affolter Uhren & Bijoutrerie in Zürich Ihr Spezialist für Armbanduhren,…read moreTaschenuhren, Wanduhren und Furrer Jacot Eheringe. Mit dem eigenen Uhrmacher-Atelier, das von einem dipl. Uhrmacher-Rhabilleur geführt wird, bietet die Firma Max Affolter auch in dieser Hinsicht den perfekten Dienst am Kunden. Im Atelier werden neben den täglichen Servicearbeiten Reparaturen und Revisionen alter und moderner Uhren zahlreicher Marken ausgeführt. Die vielen treuen Kunden sind der beste Beweis, dass mit dem vielseitigen Angebot und dem guten Fachwissen der Verkaufsberater/Innen der Betrieb richtig positioniert ist. Unsere Marken beinhalten u.a. Aerowatch, Bering, Candino, Certina, Christian Bauer, Diadoro, Furrer Jacot, Hanowa, Jowissa, Junghans, Lötscher, Louis Erard, Matthew Norman, Mido, Mondaine, Philip Stein, Reuge, Roamer, Siara, Swiza, Tissot und Yverdon-Eluxa.

I took my Big Pilot watch back to the IWC boutique for service -- for the second time in six…read moremonths. Big Pilot crowns are notoriously fragile, and this one had already been fixed under warranty just five months earlier. The Zurich boutique initially handled it professionally. The representative confirmed it was under warranty and expressed sympathy for the repeated issue. But weeks later, I received a condescending letter rejecting my claim, implying user fault, and charging me 250 CHF. The tone was dismissive and the reasoning absurd, considering how rarely I wear the piece -- barely a handful of times. It's galling. I've owned five Big Pilots, purchased years ago in Los Angeles for my team after selling a company. I even mentioned this, along with my broader collection, at the boutique -- yet somehow, that didn't warrant even basic respect or trust. I was wearing a new Day‑Date in rose gold at the time, if credibility were in question. For a brand under the Richemont umbrella -- whose watch divisions are already sliding 15% in revenue -- this kind of service is tone‑deaf and shortsighted. Charging loyal customers a token few hundred francs while disregarding warranty terms and their own representative's assurance is shameful. There are far better luxury houses that still value their clients. IWC Zurich? A complete failure -- poor communication, poor judgment, poor service. Avoid.

My husband decided to look at the Pilot, and we were greeted by Maria. She is very informative and…read morefriendly. She helped us with the tax refund process. And a gentleman offered us champaign. The whole experience was great!

The new "frescoed ceilings" are probably a joyful reminiscence of the start of the digital…read morerevolution. The computer game animations are plotted in screen resolutions of the first online services in the 80s. Shown are cartoon like scenes of shopville. There is also a little augmented reality effect. Sometimes you see more, if you watch them with your mobile. Cool also to vary the music your listening to, when watching them. Try it for example with Skrillex Bangarang.

An underground shopping plaza with an array of offerings, mostly books and bakeries. There is a…read moreSwisscom with English speaking employees that is open on Sundays. There is a large SwissSmile dental practice that is open on Saturdays. The jewel is the Migros, especially on Sundays. It is large and well appointed but expect long lines and hostile crowds. There are very clean toilets on the 2nd floor but they cost 2chf to use.

Montblanc has very simple yet distinctive style and quality. So when choosing gifts especially for…read moremen, I sometimes go for Montblanc. I chose this location given its proximity to Paradeplatz area and thus hoping there would be excellent customer service. My suspicions were right, I was served by a very nice lady who was able to give me a variety of choices and ranges of different gift items I could get. There was never any type of push to sell me something nor did she walk away to service another client; which some stores like Louis Vuitton rudely train their associates to do. In the end I swiftly walked out with a nice wallet as a gift for a colleague. So mission accomplished, with many other future gift ideas bestowed!

Recently, I brought in two watches to ZZ for a bit of 'TLC'. One is a 30 year old 'Goofy' a la…read moreWalt Disney watch where the arms and numbers are set so that time runs backwards. The other is a 14 kt., antique Hamilton from the 40s, and a family heirloom. The first step, I was told by the friendly woman behind the counter, would be the price quote for work potentially rendered. The watches were to be inspected, and then a price quote would be given. Based on that, I would then decide if I wanted work to commence. So far, so good. The watches were dropped off at the shop at the beginning of the week. It's now Thursday, and I just received word via email that one of the watches has already BEEN REPAIRED and was ready for pick-up. When I rang to say that I thought I was to first receive a price quote (and to make sure that the repairs to the Hamilton hadn't been started) the ZZ dude was pretty matter-of-fact, and just said something like 'well, it was just a glass replacement.' All I can say is thank Jeebus that it wasn't the Hamilton that they'd set their tools upon as that repair what have FOR SURE cost a pretty penny. Again, the 'Goofy' watch simply needed a replacement glass as the old one was cracked from being dropped. Of course, 'simply', when it comes to the price of things in CH quickly becomes 'costly', so I'm a bit anxious to find out what I owe them. Flash forward to Friday: I've just retrieved both of the watches from ZZ. The 'Goofy' watch glass replacement cost 67 CHF. This was more than I expected to pay, and, had they actually quoted me the price first as agreed, I could have then shopped around some, or, at the very least, thought about it for a spell before taking the plunge. I can, however, honestly say that the work was well executed and may the new glass stay crack-free for many years to come! The antique Hamilton watch quote came via email last night and was in the neighborhood of 744 CHF. The hubs didn't want to spend that much on the watch, so I picked it up still sans second hand and took it home.

Fast and professional service with excellent price-value ratio and a really friendly person at the…read moredesk.

A wonderful little jewelry and unique gift shop adorned with homemade goods. I walked in with the…read moreexpectation of "looking" and left 200 francs poorer. Couldn't resist the cute homemade hearts adorned with colorful beads that would capture the sun in our LA home. The items sold here are beautiful and the clerk was so helpful. This adorable store is nestled right in the heart of Zurich. Go here and enjoy their wonderful assortment of home made goods.