This review is valid for any Allsup's location, not just this one. The company occupies the…read moreindustry rung just above old-timey run-down Mom-and-Pop gas station & soda pop shop, well below the gleaming beautiful well-lit mini shopping mall and food court type corporate filling stations and convenience stores that proliferate the countryside. If you aren't familiar with Allsup's, you'd never know they are a heavy weight enterprise in the desert, probably the most recognizable corporate name in New Mexico.
Allsup's is a study in marketing genius. The outdated look, low ceilings, older fixtures, narrow aisles, crowded merchandising, etc. are all by design to give customers the feeling they are getting a bargain. When you go to a garage sale, you naturally just assume you're getting a good deal without even thinking to compare prices with a store down the street. How do I know this? Because several years ago I interviewed for an Executive position with Allsup's, and the company President told me. (No, I didn't get the job, but I still think Allsup's is a great company with a valid and successful theory about how to take advantage of this marketing approach.)
One thing Allsup's has that no other gas station or convenience store can match - their cheap and delicious fried burritos. Are they a perfect late night snack? Yes. Are they great for breakfast? Yes. Do they satisfy a mid-afternoon snack craving? Yes. I purchased the green chile chicken fried burrito (one of several different flavors) and it truly hit the spot - spicy, crunchy, flaky, and delicious!
I'm going to rate Allsup's three stars. However, this rating does not mean Allsup's is doing anything wrong and it certainly won't motivate them to do anything different or make changes to achieve five starts. Three stars is what they are, and three stars is exactly what they want to be.