As someone who has attended CES multiple times over the years, I can confidently say it is one of the most influential tech events globally. However, its impact and appeal vary year by year. Here's an authentic breakdown of my experiences, ranging from my first CES in 2015 to the most recent in 2024.
2015: The Overwhelming First Impression
My first CES in 2015 was awe-inspiring. The sheer scale of the event and the innovations on display were overwhelming but exhilarating. Every hall had something new to offer, and it felt like stepping into a glimpse of the future. From smart home devices to groundbreaking automotive tech, it was an excellent introduction to the magnitude of CES.
2019: The Pinnacle of Fun and Innovation
2019 remains my most enjoyable CES experience. The big tech companies--Google, Amazon, Facebook (then part of FAANG)--had a significant presence, with massive booths and interactive attractions. I vividly remember Google's life-sized pinball machine, where attendees lined up to win electronics. The giveaways and freebies that year were the most generous and creative I've ever seen, and the photo-op moments at various booths added a fun and engaging element to the experience. CES 2019 struck the perfect balance between spectacle and substance.
2023: Innovations and Effort in Presentation
By 2023, CES began showcasing more futuristic ideas, such as Samsung's mini train setup and LG's transparent TVs and 3D monitors. I had the opportunity to test one of my favorite games on these innovative screens, which was an unforgettable moment. Food tech also stood out at the Venetian/Sands Expo, where businesses like Yokai Express demonstrated ramen and xiao long bao-making machines in real time. Despite some logistical challenges, 2023 felt like a well-rounded year with hardware and software highlights.
2024: An Underwhelming Shift to AI
Unfortunately, 2024 was underwhelming compared to previous years. The heavy focus on AI technology made the event feel more software-centric, which lacked the tangible excitement of groundbreaking hardware. While there were some cute highlights in pet technology (with plushies and even live animals at booths), the food tech sector failed to deliver anything memorable beyond standard soft-serve machines and coffee giveaways. It felt like a transitional year, with fewer standout moments.
Ambiance and Logistics
CES is undeniably well-organized, especially in terms of booth setups and navigation. However, internet connectivity--whether WiFi or cellular--can be unreliable at times, so having a physical map as a backup is always wise. The Tesla Loop is a fantastic addition, offering quick transportation between West, Central, and South Halls, which is a lifesaver given the event's sprawl.
The expanded South Hall, particularly the upper and lower levels, is a great space for discovering tech accessories and startups from countries like China and Korea. The vibe in these areas is friendly and collaborative, with many exhibitors eager to showcase their innovations.
This year's scavenger hunt concept for prizes was a clever way to engage attendees, but it requires extra time, which might not appeal to everyone.
Each CES has its own flavor, with highlights and shortcomings. While 2024 didn't quite live up to the excitement of previous years, the event still holds a special place for any tech enthusiast. For first-timers, CES offers an unforgettable experience. For repeat attendees like me, there's hope that 2025 will recapture the magic of past years.
If you plan to attend, prepare to walk extensively, plan your schedule in advance, and embrace the occasional connectivity hiccup. CES is not just a showcase of technology--it's a reflection of the industry's evolution, for better or worse.
Looking forward to seeing what the future holds! read more