This place was good, but it failed to really *impress* me compared to some other places. It depends…read moreon what you're looking for. This place has a great 50's theme with all the expected American burger-diner menu offerings, the servers are much more attentive and quick to take your order than in most restaurants in this city, and the burger ingredient combos are fun and different. However, the quality of the burger meat itself (and cheeses) is more what I'd expect from the traditional SP burger places of old. The decór, atmosphere, and ingredients on the menu give you false hope that it's going to be more like the new wave of gourmet burgers in town. I think if I were recommending this place, it would be to young 20-somethings looking for a fun place to eat.

A comida e bebida realmente muito boa (não esperava menos pelo preço), porém a hostess foi grossa e…read morediscutiu comigo quando, querendo ajudar, falei que a frase em inglês na parede estava errada e não fazia sentido nenhum. Perdeu pontos comigo.

I just started working in Itaim and was looking for something quick, healthy, and that I could get…read moreto go ("para viagem"). I saw a huge line outside and decided to go for it, sight unseen. I ordered a turkey sandwich on a baguette, which doesn't sound too interesting but it was SO good! It also had lettuce, tomato, cheese, and a spread that tasted a little like raspberry mayo? The service was also great, I wasn't totally sure about how to place a to go order but a waitress was patient enough to help me despite the crazy lunch hour and my not-so-great Portuguese. Prices were also pretty good - R$11 for a sandwich that tasted totally fresh is a great deal around these parts. I will definitely be coming back, and next time, I will try the sucos as well - they looked AMAZING!