The marker is located in front of the famous Pepsi Store where Caleb Bradham invented the world-famous drink. Yes, it all happened here. "Is Pepsi okay?"
The marker reads, "Caleb Bradham, 1867-1934. 'Brad's Drink' which he created in pharmacy here, was marketed as Pepsi-Cola after 1898."
Online, there is more information. "Around the world, from Prague to Bangkok, the name Pepsi-Cola is known to the masses. The carbonated soft drink's popularity stems in part from shrewd marketing, driven for decades by the company's rivalry with its competitor, Coca-Cola. Both products originated in the American South, Coca-Cola in Atlanta, where the corporation is headquartered and visitors are welcomed to a Coke museum, and New Bern, the small eastern North Carolina town where Pepsi originated."
"In the mid 1890s he produced a popular item which he called "Brad's Drink" and later "Pep-Kola." The key ingredients were coca leaf and kola nut. In 1898 Bradham changed the name to "Pepsi-Cola" and, in 1902, left the pharmacy to devote full time to the soft drink business. "Pepsi-Cola" was filed as a trademark in September 1902 and registered in 1903. The Pepsi-Cola Company was incorporated in December 1902. Bradham's friend and New Bern neighbor, pioneering female photographer Bayard Wootten, created the distinctive first logo."
"The name of Caleb Bradham and the name of Pepsi are well-remembered in New Bern and in North Carolina. Bradham endowed an annual prize at the pharmacy school at the University of North Carolina. At the height of his acclaim and influence, he had his name mentioned as a potential candidate for governor. He was an active Shriner, bank officer, and a rear admiral in the North Carolina Naval Reserve."
Me, I avoid cola drinks. Too much sugar, too many chemicals. I haven't had a Coke in at least five years and a Pepsi in even longer. But they've both diversified and acquired. Minute Maid is owned by one. Aquafina and Dasani water are owned by them too.
[Review 18896 overall - 3380 in North Carolina - 2419 of 2022.] read more