It's macaroon time! I first discovered Laduree in Paris as so many do, wandering the streets in…read moresearch of sweet treats. The store is a almost an assault on the senses with brilliant colours, delectable smells, and countless combinations just hinting at the virtually unlimited pleasures to be tasted.
Over the last year, Laduree has made it's mark on London, opening a number of stores across town. Fortunately (or perhaps not), this particular store has opened up right below my office and provided a steady, albeit expensive, supply of fine Parisian delights.
As to be expected, the displays are as pleasing to the eye as the tastes are to the palate. Pyramids of macaroons, elegantly arranged boxes of chocolates, and rows of intricately designed truffles adorn the shop. The staff are very helpful and friendly, quick to offer advice when you stare dumbfounded at the number of options presented to you.
My usual favourite is the simple box of 8 for just under 13 squids. I can never choose but if you ask them for a random selection they will pick them for you, seemingly at random but I assume based on the more popular trends. I've always been quite happy with the range provided which usually includes some salted caramel, chocolate, a few flower-based flavours, and a citrus or two. Something to make everyone happy!
As a note, I've heard that Laduree makes all their macaroons in Paris and ships them freeze-dried around the world. Now to London, I assume they stick them on the first Eurostar or fly them over and the taste is still fresh but this could be a problem for their further afield stores. I haven't tried it out in person, but something to keep in mind.
