I never really paid that much attention to Business First. I don't consider myself in their demographic so I didn't think that neither the publication nor their events would hold my interest. But somehow I ended up on their events email list and saw a breakfast meeting that I thought I would attend.
I didn't sign up because I thought it sounded interesting I only signed up because I thought that I might be able to drum up some more business for my agency and clients. From the description of the meeting it sounded like they were just going to try and sell us subscriptions to the paper. But I thought I could sit through an hours sales pitch for the sake of networking.
Wow was I proved wrong. The meeting was actually quite helpful and I'm now left with a new respect for the paper and it can help me do my work better. I've read it cover to cover twice now (and I feel another read through coming) and it is well written, relevant to the Columbus market, and something that I can now see myself reading weekly. And at $2 an issue (less expensive subscriptions are available) it's affordable enough that getting quality news won't break the bank.
Not only did I learn a ton, but I walked out of there with meetings set up with 5 potential new clients and a lunch meeting to go over story ideas for my clients with one of the reporters. Win - win! read more