Brooks Brothers comes of a very posh and stuck up place. But actually it is not trying to be pretentious.
They do just have a very long history and they were the oldest men's clothier in the USA, founded in 1818. We learned in business that you always have to be truthful to your brand and use things that set you apart as your unique selling point. Well, Brooks brothers does this. They are very good in the providing classis clothes with a leisurely and comfortable feel. So when you want to put yourself in the same league as Abraham Lincoln, become a brooks brother customer ;) Sure they are expensive, but they regularly have good sales. read more