This is a great place to visit at the start of your trip to Brighton, as you get 360 views of the beach and the city.
"Flights" take place every half hour, and they require that you arrive 20 minutes early to go through security. Ticketing and security employees were friendly and efficient at getting you through. I was through security in about 5 minutes. While you wait for your boarding time, you can enjoy their patio and relax in a lounger while watching the waves.
Once you board and begin your ascent, you are able to take in the views and purchase snacks and drinks at the snack bar inside the pod. The host welcomes you on board, but doesn't speak again until you land and they tell you it's time to get off. It would have been nice if they would had pointed out some places of interest. It might be helpful to do a little reading before your flight so you know what you are looking at.
I had good views on the day that I went, but I was a little disappointed that the pod didn't rotate 360 degrees at the top like I thought it did. Luckily, my flight wasn't terribly crowded, so I could walk around the pod and take in all the sights.
Once you land, they drop you off in their gift shop. There is a small exhibit on how the i360 was built and there are free public toilets available for your use.
One thing I will mention is don't count on getting lots of great photos at the top. The views are stunning, but the glare on the glass walls makes taking pictures almost impossible. read more