Specialties
BrandExtract is a Houston-based brand experience firm that helps growing companies across multiple industries create opportunities, transform their businesses and grow their influence. We analyze these companies from all angles -- from operations and service to promotions and sales -- and develop sound, strategic approaches executed with engaging creative that delivers measurable results. Then, we work with our clients to create a brand identity that resonates with with all stakeholders.
History
Established in 2005.
Founded in 2005 by Bo Bothe and Jonathan Fisher, BrandExtract helps companies create opportunities, transform and grow their presence and influence. With the merger of web development company Bravo Zulu in 2006, BrandExtract added new capabilities to create extraordinary digital experiences that deliver exceptional value for our clients. Since then, we've won more awards from the prestigious Web Marketing Association than any other firm in Houston. Over the years, we've applied our passion in many sectors, including energy, professional services, manufacturing, healthcare, education, finance, quick service restaurant and non-profit. Today, we are a multi-disciplined group of seasoned experts with a passion for building brands that resonate.
Meet the Business Owner: Bo B.
With more than two decades as a veteran designer and entrepreneur, President and CEO Bo Bothe channels his experience building BrandExtract and its brand into helping our various clients identify opportunities and when to seize them. As a founding member of the firm, he has guided local, regional and international rebranding efforts for the firm's diverse client base.
Bo Bothe received his MBA from the Jones School at Rice University in 2005 to complement his degree in Design Communications from Texas Tech University. Combining a creative approach with solid business reasoning, Bo works on brand development and strategy for the firm's clients.
Outside the office, Bo regularly volunteers his time to organizations that share his passion for doing the right thing. He leverages his brand-building expertise working with groups such as the Rice Alliance for Entrepreneurship and Technology and the CancerForward Foundation.
