Oclan wants you to know they are hip and cool. How do they let you know they're hip and cool? They…read morethrow around the F-word a lot.
They've been throwing around the F word for nearly three decades, specifically with their "F**k la Mode" ("F**k Fashion," in English) brand. Well, at least the French-Canadians are embracing the multi-lingual culture with a slogan using both English and French!
You'll find their motto on mugs, shot glasses, hand-towels, keychains, caps, t-shirts, beanies, snow hats, socks, gloves, shorts, jogging pants, camisoles, and hoodies. On these items, you'll see their red FLMs emblazoned on camo, on maple leaves, on antlers ... and, my personal favorite, on a red-cap-wearing troll giving the one-finger salute. While I'm sure was a little more shocking back when they started in the Eighties, they are still leaning into their brand with an admirable amount of joie de vivre.
One personal note and aside: While it's dynamic, the red caps are too reminiscent of MAGA hats. Yuck.
Do they have anything else at Oclan? Well, they ARE officially a boutique that has several fashion lines with wares for both men and women (most of these will be found downstairs in the store). Their items include Circolo (unisex semi-casual), Guccheap (and internal unisex casual clothes brand), Autumn Cashmere (women's knitwear), Ecru (fitted pants, mostly for women), and Des Petits Hauts (women's blouses, dresses, etc.).
Overall, I think the FLM brand a bit much, the prices are high, and I'm not quite sure how you can say "F**k Fashion" while having a boutique with several different fashions in the store.
I still think it's worth a visit. You may be transfixed by their bold brand!
