Dos Equis Lager was among my favorite "splurge" beers growing up, purchased to celebrate a pay day,…read morespecial occasion, or just having extra spending money! Of course, the wildly popular ubiquitous advertisement campaign featuring Jonathan Goldsmith as "the most interesting man in the world," played a key role in my decision to purchase Dos Equis Lager!
Interestingly, last week, Dos Equis announced it is reviving the iconic ads with a College Football Championship advertisement, store displays, and social media campaigns! Now, Jonathan Goldsmith is 87; however, judging by his recent photographs, he's still extremely interesting!
Despite new year's weight loss resolutions, the increase in popularity of weight loss medications, and an iffy economy, I do hope Dos Equis brand and Dos Equis Lager increases in sales with this recent reinvigorated ad campaign!